News
Marketing & Media
Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
Issued by Dentsu 21 Feb 2024
Marketing & Media
In a struggling economy, market to Millennials or miss out
Bertie Jacobs, Issued by North-West University (NWU) 13 Oct 2023
Marketing & Media
Zeitgeist - market-first real-time tool for predicting concept and conversations trends
Issued by Dentsu 26 Jan 2023
Marketing & Media
Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans
Issued by Ebony+Ivory 4 Aug 2021
Marketing & Media
Media planning that interprets multiple studies to position brands
Issued by Ebony+Ivory 28 Apr 2021
Marketing & Media
#TheFutureofMeasurement: Part 2: A world without cookies? What next?
Andrew Smit & Jade Arenstein 14 Apr 2021
Marketing & Media
South Africans stick to icon brands in an increasingly complex consumer landscape
Sarina de Beer, Issued by Ask Afrika 12 Nov 2019
Marketing & Media
The Goldilocks role of targeting in evidence-based marketing
Leigh Andrews 7 Nov 2019
Marketing & Media
Target Group Index research achieves phenomenal year-on-year revenue growth
Maria Petousis, Issued by Ask Afrika 24 May 2019
Marketing & Media
#BizTrends2019: Business excellence in Africa relies on customer centricity
Sarina de Beer 9 Jan 2019
Tourism & Travel
Developing a tourism marketing plan in a changing world
Dr. Peter E. Tarlow 6 Sep 2018
Marketing & Media
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
mike broom 12 Apr 2018
Marketing & Media
Key trends in email marketing 2018: What you didn't know about this tried and tested channel
Grant Fleming 27 Mar 2018
Marketing & Media
From credit-worthy to target-worthy: How predictive scoring is being used in marketing
Luke Turnbull 26 Sep 2016
Finance
Milpark Education's School of Investment and Banking reviews the retail banking sector in Africa
Issued by Milpark Education 17 Dec 2015