![Image supplied: Influencer marketing has evolved over the years](https://biz-file.com/c/2206/659096-120x120.png?3)
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![Image supplied: Influencer marketing has evolved over the years](https://biz-file.com/c/2206/659096-120x120.png?3)
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Marketing & Media
Without data analytics, influencer campaigns are a waste of money
Nicola Tarr 17 Jan 2022
![AI predicted to futureproof the influencer industry](https://biz-file.com/c/2102/598969.jpg)
![Popularity vs. Personalisation: Which is a better influencer marketing tactic?](https://biz-file.com/c/2012/589020.jpg)
Marketing & Media
Popularity vs. Personalisation: Which is a better influencer marketing tactic?
Amelia Neate 7 Dec 2020
![The age of the artificial; the proliferation of 'fake'](https://biz-file.com/c/1909/514842.jpg)
Marketing & Media
The age of the artificial; the proliferation of 'fake'
Molly Fitz-Patrick, Issued by Red & Yellow 3 Sep 2019
![Lauren Dallas, founder of Future Females.](https://biz-file.com/c/1907/509480-120x120.jpg?2)
Marketing & Media
What Instagram consumers want: less scripted, more snackable, behind-the scenes content
Leigh Andrews 1 Aug 2019
![Influence or fraud?](https://biz-file.com/c/1810/465675-120x120.jpg?2)
![Fake followers are still rife](https://biz-file.com/c/1810/462313-120x120.jpg?2)
![Hlumelo Ndoni, co-founder and growth lead of Lokal Link.](https://biz-file.com/c/1807/448686-120x120.jpg?2)
Entrepreneurship
#StartupStory: Lokal Link, matching up the right influencer with the right brand
Juanita Pienaar 12 Jul 2018
![Including influencers in your campaign is essential](https://biz-file.com/c/1805/442361-120x120.jpg?2)
![Samantha Wright, content producer at Tech Girl.](https://biz-file.com/c/1712/423644-120x120.jpg?2)
Marketing & Media
#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketing
Samantha Wright 8 Jan 2018
![Image credit: Pixabay - .](https://biz-file.com/c/1712/423123-120x120.jpg?2)
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![Melody Maker](https://biz-file.com/b/1210/192197.jpg?1)
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