Data strategy | Bizcommunity

News

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

Marketing & Media

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

(Image supplied)

Marketing & Media

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Marketing & Media

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Mohammed Sayed, Service Delivery Manager at DMP SA

ESG & Sustainability

Why your ESG strategy should include data governance

Mohammed Sayed 20 May 2024

Widespread adoption of AI is shaping next-gen customer service

Retail

Widespread adoption of AI is shaping next-gen customer service

Linda Saunders 26 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Marketing & Media

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Yellowwood looks forward to the 20th anniversary of GenNext

Marketing & Media

Yellowwood looks forward to the 20th anniversary of GenNext

Issued by TBWA 18 Apr 2024

Marketing & Media

The role of AI in PR: A cautionary tale from Sports Illustrated

Judith Middleton 5 Apr 2024

As retailers embrace generative AI, lack of data strategy presents challenges

Retail

As retailers embrace generative AI, lack of data strategy presents challenges

19 Mar 2024

Marketing & Media

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing & Media

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing & Media

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Source: AdWeek Mark Read, CEO of WPP

Marketing & Media

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Retail

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

How digital twins will enable the next generation of precision agriculture

Agriculture

How digital twins will enable the next generation of precision agriculture

Istvan David 27 Nov 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX

Marketing & Media

Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Ryan Campher and Don Clancy are in charge of data at VMLY&R. Source: Supplied.

Marketing & Media

#BehindtheSelfie: Don Clancy and Ryan Campher, data leads at VMLY&R

Karabo Ledwaba 6 Jul 2023

Source: © 123rf Munyaradzi Nyikavaranda, says with data maturity is set to become a key concern for many businesses going forward, steering away from ‘data for data’s sake’ is key

Marketing & Media

Exclusive: Driving data maturity: Beyond data for data's sake

Munyaradzi Nyikavaranda 28 Jun 2023

Image supplied.

Marketing & Media

#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

Wavemaker evolves agency capabilities by launching Wavemaker Data and Analytics

Marketing & Media

Wavemaker evolves agency capabilities by launching Wavemaker Data and Analytics

Issued by Wavemaker 26 Jan 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Tourism & Travel

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

Marketing & Media

PR and marketing trends to watch for 2023

21 Oct 2022

Source © Flavia Carpio Scopen's Agency Scope 2022 reconfirms the great potential of the Colombian market

Marketing & Media

Part 1: Colombia's advertisers recognise their agencies great work

26 Sep 2022

Why data management is key to unlocking the digital transition of African banks

ICT

Why data management is key to unlocking the digital transition of African banks

Gary Allemann 12 Sep 2022

Supplied. All the 2022 Bookmark Awards finalists

Marketing & Media

All the Bookmarks 2022 finalists: Did you make the cut?

17 Jun 2022

#BizTrends2022: Machine learning will continue to break boundaries

ICT

#BizTrends2022: Machine learning will continue to break boundaries

Christiaan Viljoen 14 Jan 2022

Marketing & Media

The data ethics conversation should be on every brand's agenda

Tom Corey 11 Jan 2022

76% of non-profits lack a data strategy - report

ESG & Sustainability

76% of non-profits lack a data strategy - report

8 Dec 2021

Nominations now open for 2021/2 Marketing Achievement Awards' Rising Star and Marketer of the Year

Marketing & Media

Nominations now open for 2021/2 Marketing Achievement Awards' Rising Star and Marketer of the Year

Issued by Marketing Achievement Awards 2 Dec 2021

Having a data strategy is a crucial underpin to your customer's online user experience and your digital transformation

Marketing & Media

Having a data strategy is a crucial underpin to your customer's online user experience and your digital transformation

Palesa Molukanele, Issued by Wunderman Thompson 2 Dec 2021

Gathering customer data effectively to create great customer experiences

Marketing & Media

Gathering customer data effectively to create great customer experiences

Paula Sartini 25 Nov 2021

Marketing & Media

PR Scope predicts a digital PR future

29 Oct 2021

#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton

Marketing & Media

#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton

18 Oct 2021

Marketing & Media

Brands and the exciting opportunity to prioritise first-party data

Melody Maker and Michele Cameron 18 Aug 2021

Why data management is a necessity - Even for SMEs

ICT

Why data management is a necessity - Even for SMEs

Hemant Harie 13 Aug 2021

Planning for a world beyond third-party cookies

Marketing & Media

Planning for a world beyond third-party cookies

Mario de Lima 28 Jul 2021

What's next after third-party cookies?

Marketing & Media

What's next after third-party cookies?

21 Jul 2021

Google's third-party cookie delay: What it means for online companies

ICT

Google's third-party cookie delay: What it means for online companies

8 Jul 2021

Marketing & Media

INMA recognises 58 initiatives with top prizes in Global Media Awards

7 Jun 2021

#IABInsightSeries: Use of data in digital marketing

Marketing & Media

#IABInsightSeries: Use of data in digital marketing

21 Apr 2021

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

Marketing & Media

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

Anse Leighton & Andrew Smit 16 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

Marketing & Media

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

Andrew Smit & Jade Arenstein 14 Apr 2021

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Marketing & Media

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Jade Arenstein and Johan Walters 12 Apr 2021

Logistics & Transport

Reinventing supply chains with digital platforms

Vukani Mngxati 7 Apr 2021

Determining the net asset value of your data en route to deploying marketing automation

Marketing & Media

Determining the net asset value of your data en route to deploying marketing automation

JD Engelbrecht, Issued by Everlytic 4 Mar 2021

How to compete in the trust and attention economy with a budget-friendly data and automation strategy

Marketing & Media

How to compete in the trust and attention economy with a budget-friendly data and automation strategy

JD Engelbrecht, Issued by Everlytic 1 Mar 2021

10 insights into 4IR in the mining industry

Energy & Mining

10 insights into 4IR in the mining industry

1 Feb 2021