Millennials | Bizcommunity

Millennials | Bizcommunity

News

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

Hospitality

Top travel trends to watch: Wellness, unique hotels, and the power of influencers

18 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

BCG survey reveals untapped market potential of women-centric products and services

Research

BCG survey reveals untapped market potential of women-centric products and services

13 Feb 2025

Source: Pexels.

Finance

Alpha like Z: Patterns of growing financial confidence across emerging generations

10 Feb 2025

Kidult trend accounts for 28% global toys sales

Sales

Kidult trend accounts for 28% global toys sales

7 Feb 2025

Source: Supplied. Brina Biggs

Trends

#BizTrends2025: Data-led insurance product development – the key to the year ahead and beyond

Brina Biggs 4 Feb 2025

Source: Pexels.

Mental health

Work and money come out as top stressors in latest Profmed Stress Index

3 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Youth Marketing

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

Anja van Beek, talent & culture strategist, leadership & HR expert and executive coach

Trends

#BizTrends2025: Building resilient, human-centric workplaces

Anja van Beek 30 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

Marketing & Media

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Trends

#BizTrends2025: Why employer branding will matter more than ever in 2025

Celeste Sirin 20 Jan 2025

Travel

Sustainable aviation and AI to take centre stage at ATM 2025

17 Jan 2025

Consumers and businesses are demanding eco-friendly products and services

Retail Services

Consumers and businesses are demanding eco-friendly products and services

12 Dec 2024

Image source: rawpixel –

HR & Management

Why customised benefits are key to top talent acquisition and retention

Shaun Raizenberg 10 Dec 2024

Source: Supplied. Jonathan Sinden, chief operations officer at Liberty Two Degrees.

Trends

#BizTrends2025: How collaboration between retailers and landlords is shaping customers’ experiences

Jonathan Sinden 14 Jan 2025

Source: Supplied

Travel

Travelstart unveils 'book now, pay later' option

28 Nov 2024

Claiming the future: AI’s role in SA’s short-term insurance industry

Insurance & Actuarial

Claiming the future: AI’s role in SA’s short-term insurance industry

Issued by Insight Survey 27 Nov 2024

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Youth Marketing

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 22 Nov 2024

Boomers to Zoomers: how retailers and e-commerce firms can boost sales and loyalty

Research

Boomers to Zoomers: how retailers and e-commerce firms can boost sales and loyalty

20 Nov 2024

Redefining social upliftment in South Africa

Inclusion, Empowerment & Social Justice

Redefining social upliftment in South Africa

Issued by Irvine Partners 13 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Source: Supplied. Nic Smit, Bidvest Life product and pricing executive.

Finance

Bidvest Life 2023 Claims Report reveals the opportunities to cover young lives

30 Oct 2024

South Africans continue their love affair with discounts as inflation dips

Sales

South Africans continue their love affair with discounts as inflation dips

24 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

What South Africans want from bars and restaurants

Trends

What South Africans want from bars and restaurants

21 Oct 2024

Byte-sized learning: How TikTok is reshaping corporate training

Social Media

Byte-sized learning: How TikTok is reshaping corporate training

Issued by icandi CQ 10 Oct 2024

Report reveals generational shopping preferences ahead of Black Friday

Research

Report reveals generational shopping preferences ahead of Black Friday

9 Oct 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

Kidult trend shows growth

Trends

Kidult trend shows growth

10 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Pictured: Naadiya Moosajee. Image supplied.

Social Entrepreneurship

Naadiya Moosajee's quest to make engineering accessible to girls across Africa

Aa-isha Hassiem 4 Sep 2024

South Africa’s niche travel market set to surge by 2025

Travel

South Africa’s niche travel market set to surge by 2025

29 Aug 2024

Branding

Should brands take a stance on social and political issues?

Geetanjali Saluja and Nitika Garg 29 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Image source: Getty Images

Management & Leadership

Generational "cuspers" and their vital role in the workplace

Deon Smit 27 Aug 2024

Source: Wikipedia.

Residential Property

Seize the moment: Opportunities in Gauteng's residential property market

26 Aug 2024

Gen Z, Millennials show shift in parent buying behaviour

Retail

Gen Z, Millennials show shift in parent buying behaviour

21 Aug 2024

3 ways that businesses can support young employees in an evolving work environment

SMEs

3 ways that businesses can support young employees in an evolving work environment

Amogelang Montane, Issued by Business Partners Limited 15 Aug 2024

Under One Roof rolls out its residential property listing service

Markets & Investment

Under One Roof rolls out its residential property listing service

Issued by Under One Roof 5 Aug 2024

The ‘sober curious’ movement sees the rise of non-alcoholic beer

Trends

The ‘sober curious’ movement sees the rise of non-alcoholic beer

Zoleka Lisa 1 Aug 2024

Source: Tingey Injury Law Firm/Unsplash

Mobile & Apps

Uber responds to vehicle policy backlash

Lindsey Schutters 30 Jul 2024

Alison Palmer, head of human resources at Dariel Software

Employee Wellness

Beyond HR buzzwords: From trends to tangible improvements

29 Jul 2024

Branding

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Retail

Non-alcoholic beer: More than just a passing trend

26 Jul 2024

Insurance & Actuarial

Millennials will drive the growth of insurance in Africa

26 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024