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Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues
Marketing & Media
Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key
Marketing & Media
Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

Source:
Marketing & Media
Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case
Marketing & Media
Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

Winning teams are more than just pitchers
Marketing & Media
Winning teams are more than just pitchers

Johanna McDowell 29 Mar 2022

Image supplied: Johanna McDowell
Marketing & Media
#BizTrends2022: The agency-marketer relationship

Johanna McDowell 31 Jan 2022

The science of success, the art of intermediaries
Marketing & Media
The science of success, the art of intermediaries

Johanna McDowell 18 Jan 2022

Word Soup: The starter that waters down relationship management
Marketing & Media
Word Soup: The starter that waters down relationship management

Johanna McDowell 24 Nov 2021

Mutuality: the key to intermediary efficacy
Marketing & Media
Mutuality: the key to intermediary efficacy

Johanna McDowell 4 Nov 2021

Source:
Marketing & Media
What are intermediaries looking for as judges?

Johanna McDowell 15 Oct 2021

Intermediaries, handover and pandemic protocols
Marketing & Media
Intermediaries, handover and pandemic protocols

Johanna McDowell 21 Sep 2021

Breadth of digital choices creating confusion
Marketing & Media
Breadth of digital choices creating confusion

Johanna McDowell 27 Aug 2021

When the pitch is a small part of the whole
Marketing & Media
When the pitch is a small part of the whole

Johanna McDowell 30 Jul 2021

The power of knowing: First insights from Agency Scope UK 2021/2022
Marketing & Media
The power of knowing: First insights from Agency Scope UK 2021/2022

Johanna McDowell 29 Jun 2021

Source:
Marketing & Media
Agency Scope fieldwork digs deep

Johanna McDowell 25 Jun 2021

Feedback from the AdForum Global Summit
Marketing & Media
Feedback from the AdForum Global Summit

Johanna McDowell 14 Jun 2021

Photo by on
Marketing & Media
Agency Scope Insights: How client-agency relationships in Brazil and China compare

Johanna McDowell 29 Apr 2021

Courage under fire: How marketers and agencies made lemonade
Marketing & Media
Courage under fire: How marketers and agencies made lemonade

Johanna McDowell 22 Apr 2021

Agency Scope Insights: Deep, decisive and digital
Marketing & Media
Agency Scope Insights: Deep, decisive and digital

Johanna McDowell 1 Apr 2021

Evolution of our industry: Shortlist for short projects
Marketing & Media
Evolution of our industry: Shortlist for short projects

Johanna McDowell 1 Mar 2021

Building blocks of right-housing for growth and success
Marketing & Media
Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

A marriage made in mediation - world class client: agency management
Marketing & Media
A marriage made in mediation - world class client: agency management

Johanna McDowell 15 Feb 2021

The value of chemistry between agency and client
Marketing & Media
The value of chemistry between agency and client

Johanna McDowell 8 Feb 2021

Finding the balance when managing a pitch process effectively
Marketing & Media
Finding the balance when managing a pitch process effectively

Johanna McDowell 2 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL
Marketing & Media
Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Johanna McDowell 28 Jan 2021

Which will cost more - research or no research?
Marketing & Media
Which will cost more - research or no research?

Johanna McDowell 19 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
Marketing & Media
#BizTrends2021: The 'blessings' of Covid continue into 2021

Johanna McDowell 6 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth
Marketing & Media
Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Johanna McDowell 31 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Marketing & Media
Agency Scope Insights: Trends on the path to new world agility

Johanna McDowell 26 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time
Marketing & Media
Agency Scope Insights: Marketing in an unprecedented time

Johanna McDowell 29 Oct 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment
Marketing & Media
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

Johanna McDowell 27 Aug 2020

Agency Scope Insights: Tough times call for agile measures
Marketing & Media
Agency Scope Insights: Tough times call for agile measures

Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers
Marketing & Media
Agency Scope Insights: The road best travelled, how marketers choose service providers

Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers
Marketing & Media
Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment
Marketing & Media
Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view
Marketing & Media
Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch
Marketing & Media
Agency Scope Insights: Media agencies to watch

Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch
Marketing & Media
Agency Scope Insights: Creative agencies to watch

Johanna McDowell 2 Apr 2020

Agency Scope Insights: Independent creative agencies to watch
Marketing & Media
Agency Scope Insights: Independent creative agencies to watch

Johanna McDowell 26 Mar 2020

Image source: .
Marketing & Media
Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Image credit: Roman Kraft on Unsplash.
Marketing & Media
Media agencies' hidden treasures

Johanna McDowell 25 Sep 2019

Image credit: Ramiro Martinez on Unsplash.
Marketing & Media
Agency Scope South Africa 2019 trends: Evolution or revolution? Part 2

Johanna McDowell 17 Sep 2019

Image credit: Kelly Sikkema on Unsplash.
Marketing & Media
Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Cristina de los Santos on Unsplash.
Marketing & Media
Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

Johanna McDowell 10 Sep 2019

Image credit: Alex on Unsplash.
Marketing & Media
Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

Image credit: hj barraza on Unsplash.
Marketing & Media
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Has the cobbler's kid got no shoes?
Marketing & Media
Has the cobbler's kid got no shoes?

Johanna McDowell 20 Jun 2019

#AdForumSummit2019: Key learnings
Marketing & Media
#AdForumSummit2019: Key learnings

Johanna McDowell 17 Apr 2019

PoPI, social media and influencers
Marketing & Media
PoPI, social media and influencers

Johanna McDowell 1 Apr 2019

Marketing spend per platform - and who takes the lead?
Marketing & Media
Marketing spend per platform - and who takes the lead?

Johanna McDowell 20 Dec 2018

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