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Nicola Nel appointed global managing director of PROI Worldwide

Marketing & Media

Nicola Nel appointed global managing director of PROI Worldwide

Danette Breitenbach 11 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

So Interactive expands with another location in Cape Town

Marketing & Media

So Interactive expands with another location in Cape Town

Issued by So Interactive 8 Jul 2024

2024 Effie Awards South Africa judges announced

Marketing & Media

2024 Effie Awards South Africa judges announced

Issued by Association for Communication and Advertising 3 Jul 2024

Agency credentials: Marketers look past awards to get to the grit

Marketing & Media

Agency credentials: Marketers look past awards to get to the grit

Issued by DMASA 26 Jun 2024

$Image supplied. Image source: ©ididthat.co Carl Willoughby, chief creative officer TBWA \ Hunt Lascaris and the chairperson of the Creative Circle says we know we as a country can do so much better$

Marketing & Media

#Cannes2024: The new standard

Carl Willoughby 24 Jun 2024

Mandlakazi Mpahlwa, managing director, Joe Public Engage.

Marketing & Media

Exclusive: Public relations to play an important role as SA moves towards the GNU

Mandlakazi Mpahlwa 24 Jun 2024

Rapt Group welcomes Melanie Campbell as partner: group strategy

Marketing & Media

Rapt Group welcomes Melanie Campbell as partner: group strategy

13 Jun 2024

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Marketing & Media

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Issued by Joe Public 7 Jun 2024

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Marketing & Media

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Issued by Association for Communication and Advertising 6 Jun 2024

IAS Agency Credentials Award 2024: Guidance for a shot at the prize

Marketing & Media

IAS Agency Credentials Award 2024: Guidance for a shot at the prize

Issued by DMASA 3 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

Marketing & Media

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Marketing & Media

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

Johanna McDowell

Marketing & Media

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing & Media

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.

Marketing & Media

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

The campaign inspired political change in Honduras. Source: YouTube.

Marketing & Media

Ogilvy dominates as most awarded network in Warc Creative 100 for fourth consecutive year

12 Mar 2024

For new independent agency, Boundless, the future is a blank canvas

Marketing & Media

For new independent agency, Boundless, the future is a blank canvas

Issued by Boundless 4 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world

Marketing & Media

Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

How to maintain a startup culture when your business grows

Marketing & Media

How to maintain a startup culture when your business grows

Issued by TDMC 20 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women

Marketing & Media

Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed

Marketing & Media

Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing & Media

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

The power of curiosity – and other lessons I’ve learnt

Marketing & Media

The power of curiosity – and other lessons I’ve learnt

Issued by TDMC 7 Feb 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg

Marketing & Media

Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Mike Stopforth joins Flume Digital Marketing leadership team

Marketing & Media

Mike Stopforth joins Flume Digital Marketing leadership team

17 Jan 2024

Clockwork welcomes Sergio Santos-van Vuuren as public relations director

Marketing & Media

Clockwork welcomes Sergio Santos-van Vuuren as public relations director

Issued by Clockwork 16 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing & Media

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

Image supplied.
The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa.

Marketing & Media

‿ and us Dubai named One Club's top Middle East and Africa agency

5 Jan 2024

Source: © 123rf Employees are an organisation’s biggest ambassadors, online and offline says Miliswa Sitshwele, head of social media at Flow Communications

Marketing & Media

6 tips to support employee ambassadors on social media

Miliswa Sitshwele, head of social media, Flow Communications 21 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Marketing & Media

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

IAS agency credentials - 2 gold winners for 2023

Marketing & Media

IAS agency credentials - 2 gold winners for 2023

Issued by DMASA 13 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories

Marketing & Media

Agency Scope introduces trophies for SA winners

14 Nov 2023

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Marketing & Media

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Source: Luum Awards For the first time, an African agency, Nigeria's X3M Idea, has been named Independent Agency of the Year at the Luum Awards

Marketing & Media

Nigeria's X3M Ideas wins Luum Awards Independent Agency of the Year - a first for Africa

9 Nov 2023

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit

Marketing & Media

AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Image source: Pixabay from

Legal

SA drops the ball on anti-doping

Candice Meyer, Lize-Mari Doubell & Danica Jonker 13 Oct 2023

Midnight appoints creative industry veteran Nick Liatos as associate partner

Marketing & Media

Midnight appoints creative industry veteran Nick Liatos as associate partner

12 Oct 2023

Birdwatching at the Loeries: E1 State of the Nation

Marketing & Media

Birdwatching at the Loeries: E1 State of the Nation

3 Oct 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

Marketing & Media

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: © 123rf ECI Media Management will incorporate Eley Consulting into its European business, effective immediately, which will see it extend its services into Africa

Marketing & Media

Deal sees media assurance auditing service extend into Africa

12 Sep 2023

Tourism & Travel

Historic Brazil-Africa air route to boost trade

Katja Hamilton 6 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing & Media

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Marketing & Media

IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Issued by DMASA 17 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Marketing & Media

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023