Chief Marketing Officer (CMO) Council | Bizcommunity

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Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing & Media

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

Marketing & Media

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

IMC teams with global CMO Council to further marketing prowess and performance in Africa

Marketing & Media

IMC teams with global CMO Council to further marketing prowess and performance in Africa

Issued by IMC Conference 6 Jun 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

Marketing & Media

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

Marketing & Media

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Marketing & Media

Challenges and opportunities in local partner channel marketing

19 Oct 2022

Source: © CMO Council A new report show that 62% of marketers are only moderately confident (or worse) in their data, analytics and insights systems

Marketing & Media

Two-thirds of global marketers lack confidence in their data, analytics and insights

12 Jul 2022

#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation

Marketing & Media

#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation

9 Sep 2021

CMOs at risk of getting left behind in digital marketing

Marketing & Media

CMOs at risk of getting left behind in digital marketing

13 Jul 2021

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

Marketing & Media

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

15 Jun 2021

Report reveals marketers struggle to execute multi-channel campaigns

Marketing & Media

Report reveals marketers struggle to execute multi-channel campaigns

24 Mar 2021

Report reveals insights on how to define, measure and track customer lifetime value

Marketing & Media

Report reveals insights on how to define, measure and track customer lifetime value

2 Mar 2021

CMO Council reveals 70% of marketers expect to boost spend in 2021

Marketing & Media

CMO Council reveals 70% of marketers expect to boost spend in 2021

28 Jan 2021

Who is the new Smartie on the block?

Automotive

Who is the new Smartie on the block?

Issued by AutoTrader 15 Dec 2020

Marketing & Media

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Africa's fertile mobile landscape

ICT

Africa's fertile mobile landscape

9 Mar 2020

Image supplied.

Marketing & Media

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Campaign Creators via .

Marketing & Media

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

Marketing & Media

One-on-one coaching - Marketing, advertising, PR, boards

Chris Moerdyk 25 Apr 2019

Marketing & Media

CMO Council launches Insight Center for marketers

6 Nov 2018

CMO Council Report - CMOs committed to doing more with data

Marketing & Media

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

Marketing & Media

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Global e-commerce communities are disrupting the retail marketplace

Retail

Global e-commerce communities are disrupting the retail marketplace

21 May 2018

CMOs struggling to fully optimise routes to revenue

Marketing & Media

CMOs struggling to fully optimise routes to revenue

16 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

Marketing & Media

Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Marketing leaders say level of media spend will be linked to reporting accuracy

Marketing & Media

Marketing leaders say level of media spend will be linked to reporting accuracy

26 Apr 2018

Image credit: Pop Nukoonrat - www.123rf.com 123RF.com]].

Marketing & Media

How brands can gain access to the $10tn informal economy

29 Dec 2017

Report reveals customer aftermarket is afterthought for manufacturers

Marketing & Media

Report reveals customer aftermarket is afterthought for manufacturers

12 Oct 2017

Marketing & Media

Report indicates impact of programmatic media buying on brand reputation

28 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Marketing & Media

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

Marketing & Media

CMO report indicates need for brands, telcos to collaborate

1 Sep 2017

Marketing & Media

Boost your brand through rapid response

14 Aug 2017

Consumers will abandon brands that don't provide a flawless customer experience

Marketing & Media

Consumers will abandon brands that don't provide a flawless customer experience

18 Jul 2017

New research indicates CMOs struggle to localise creative strategies

Marketing & Media

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Marketing & Media

Consumers prepared to abandon brands appearing alongside objectionable content

13 Jun 2017

Marketing & Media

Experts give insight in new report on the cultural connection to brand attraction

26 Jul 2016

Report: Creating a valued contextual experience

Marketing & Media

Report: Creating a valued contextual experience

29 Jun 2016

Report on marketing to America's diverse cultures

Marketing & Media

Report on marketing to America's diverse cultures

4 Sep 2015

Marketers struggle to make various channels work together

Marketing & Media

Marketers struggle to make various channels work together

20 Aug 2015

Compelling thought leadership content needed to drive sales leads

Marketing & Media

Compelling thought leadership content needed to drive sales leads

23 Jul 2015

CMO Council releases new Workplace Branding Study

Marketing & Media

CMO Council releases new Workplace Branding Study

19 Jun 2015

Research indicates buyers relying on trusted third-party information

Marketing & Media

Research indicates buyers relying on trusted third-party information

27 Mar 2014

CMO Council releases auto report indicating lack of social media leverage

Marketing & Media

CMO Council releases auto report indicating lack of social media leverage

6 Mar 2014

Presentation highlights SA's opportunities in emerging markets

Marketing & Media

Presentation highlights SA's opportunities in emerging markets

12 Nov 2013

CMO Council expands content syndication channels

Marketing & Media

CMO Council expands content syndication channels

9 Mar 2013

Marketing & Media

Brand campaign automation key to driving channel and field sales

6 Mar 2013

Positive outlook for chief marketers globally

Marketing & Media

Positive outlook for chief marketers globally

4 Dec 2012

Engage at every stage: New marketing mandate

Marketing & Media

Engage at every stage: New marketing mandate

6 Nov 2012

SABLE Accelerator launched to tap SA brainpower

Marketing & Media

SABLE Accelerator launched to tap SA brainpower

8 Aug 2012

CMO Council taps marketing intentions for 2011

Marketing & Media

CMO Council taps marketing intentions for 2011

25 Nov 2010