![Judges of the IAS Agency Credentials Award announced](https://biz-file.com/c/2408/747808.jpg)
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![Judges of the IAS Agency Credentials Award announced](https://biz-file.com/c/2408/747808.jpg)
![Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa](https://biz-file.com/c/2404/733184-120x120.jpg?1)
![Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies](https://biz-file.com/c/2404/732994-120x120.jpg?1)
![Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers](https://biz-file.com/c/2402/728735-120x120.jpg?2)
![Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed](https://biz-file.com/c/2402/727374-120x120.jpg?6)
![Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods](https://biz-file.com/c/2401/724963-120x120.jpg?3)
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods
Johanna McDowell 22 Jan 2024
![Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope](https://biz-file.com/c/2401/724416-120x120.jpg?1)
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Issued by RAPT Creative Agency 16 Jan 2024
![#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance](https://biz-file.com/c/2401/724242-120x120.jpg?1)
Marketing & Media
#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
César Vacchiano 15 Jan 2024
![Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals](https://biz-file.com/c/2401/723920-120x120.jpg?3)
![Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies](https://biz-file.com/c/2312/721227-120x120.jpg?3)
Marketing & Media
#AgencyScopeSA Part 2: Longer client-agency relationships produce great work
Danette Breitenbach 1 Dec 2023
![Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa](https://biz-file.com/c/2311/721212-120x120.jpg?2)
![Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof](https://biz-file.com/c/2311/721086-120x120.jpg?1)
Marketing & Media
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings
Danette Breitenbach 30 Nov 2023
![IAS agency credentials - 2 gold winners for 2023](https://biz-file.com/c/2311/719137.png)
![Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories](https://biz-file.com/c/2311/719194-120x120.jpg?5)
![Agency Scope 2023/2024 SA's top three most admired marketing professionals named](https://biz-file.com/c/2310/717637-120x120.png?2)
![Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants](https://biz-file.com/c/2310/715719-120x120.jpg?1)
![Source: © Business Insider Cesar Vacchiano, Scopen International president, gives insights from Cannes Lions 2023](https://biz-file.com/c/2308/708162-120x120.jpg?2)
![Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico](https://biz-file.com/c/2308/707586-120x120.jpg?2)
![Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope](https://biz-file.com/c/2307/704698-120x120.jpg?1)
![Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report](https://biz-file.com/c/2306/701705-120x120.jpg?2)
![Paul Middleton](https://biz-file.com/b/2201/2298063.jpg)
Marketing & Media
All the reasons every CMO needs a specialist services advertising agency
Paul Middleton, Issued by Ebony+Ivory 31 May 2023
![Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America](https://biz-file.com/c/2304/695232-120x120.jpg?1)
![Source:](https://biz-file.com/c/2303/692593-120x120.jpg?3)
![Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,](https://biz-file.com/c/2303/691669-120x120.jpg?1)
![Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term](https://biz-file.com/c/2301/683464-120x120.jpg?1)
Marketing & Media
#BizTrends2023: 10 trends to take us from permacrisis to permahope
César Vacchiano 10 Jan 2023
![Source:](https://biz-file.com/c/2211/679600-120x120.jpg?3)
![IAS Agency Credentials Gold Award for 2022 goes to Ogilvy](https://biz-file.com/c/2211/677955.jpg)
Marketing & Media
IAS Agency Credentials Gold Award for 2022 goes to Ogilvy
Issued by DMASA 15 Nov 2022
![Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023](https://biz-file.com/c/2210/675409-120x120.jpg?2)
![Judges of the IAS Agency Credentials Award announced](https://biz-file.com/c/2209/669677.png)
![Agency credentials: So much more than swagger](https://biz-file.com/c/2208/668106.png)
![Source: © fauxels CMOs want one agency within their ecosystem that is an integrator](https://biz-file.com/c/2208/667897-120x120.jpg?2)
Marketing & Media
Integrators and relationships: what CMOs are looking for from agencies
Cesar Vacchiano 29 Aug 2022
![Source:](https://biz-file.com/c/2207/663409-120x120.jpg?3)
![Source: © Kantar When it comes to working with specialist agencies, China has a similar profile to Mexico, the UK, and South Africa, where specialisation is rising year over year](https://biz-file.com/c/2207/661260-120x120.jpg?1)
![Source: © rawpixel The Agency Scopen has revealed some key trends in the SA agency market](https://biz-file.com/c/2206/658859-120x120.jpg?1)
![Agency Scope launches data platform to enable effective business success](https://biz-file.com/c/2204/651216-120x120.jpg?5)
![Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals](https://biz-file.com/c/2202/646677.jpg)
Marketing & Media
Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals
Issued by Ogilvy South Africa 22 Feb 2022
![Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign](https://biz-file.com/c/2202/645700-120x120.jpg?4)
![The hows, whys and what defines integration in South Africa](https://biz-file.com/c/2202/644428-120x120.jpg?6)
![Agency Scope 2021/22: Trends, tactics and triumphs](https://biz-file.com/c/2201/643504-120x120.jpg?2)
![#BestofBiz 2021: Marketing & Media](https://biz-file.com/c/2112/639416-120x120.png?3)
![Most admired marketing professionals revealed](https://biz-file.com/c/2111/637404-120x120.jpg?3)
![#BizTrends2022: View from on top of the world](https://biz-file.com/c/2111/637081-120x120.jpg?5)
![Winners of the IAS Agency Credentials Award for 2021](https://biz-file.com/c/2111/636038.jpg)
![Source:](https://biz-file.com/c/2110/633492-120x120.jpg?5)
![Scopen conducts a study to analyse the involvement of companies with SDGs](https://biz-file.com/c/2109/629711-120x120.jpg?5)
![International marketing leaders to judge this year's Assegai Awards](https://biz-file.com/c/2108/624888.png)
Marketing & Media
International marketing leaders to judge this year's Assegai Awards
Issued by DMASA 24 Aug 2021
![IAS Agency Credentials: So much more than swagger](https://biz-file.com/c/2108/624544.jpg)
![Marketer-agency relationships are lasting longer than before](https://biz-file.com/c/2108/622062.jpg)
![Agency Scope fieldwork to provide new levels of value](https://biz-file.com/c/2105/610986.jpg)
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