![Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics](https://biz-file.com/c/2408/746457-120x120.jpg?3)
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![Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics](https://biz-file.com/c/2408/746457-120x120.jpg?3)
![Norwegian swimmer Henrik Christiansen is the Muffin Man. Source: Supplied.](https://biz-file.com/c/2408/746440-120x120.png?4)
Marketing & Media
Muffin Man Mania: A sweet PR boost for the Olympics amid controversy
Karabo Ledwaba 5 Aug 2024
![Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports](https://biz-file.com/c/2407/745417-120x120.jpg?2)
![Source: © Olympics The Paris Olympics official mascot is the Olympic Phryge, in the shape of the traditional small Phrygian hats](https://biz-file.com/c/2407/745401-120x120.png?2)
Marketing & Media
#Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom
Danette Breitenbach 25 Jul 2024
![Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement](https://biz-file.com/c/2407/745377-120x120.jpg?2)
Marketing & Media
#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity
Neil Jankelowitz 25 Jul 2024
![Source: © Athletics Africa Akani Simbine is one of six South African athletes featured in Adidas' Road to Paris docuseries](https://biz-file.com/c/2407/744755-120x120.jpg?2)
![Source:](https://biz-file.com/c/2407/743455-120x120.jpg?3)
Marketing & Media
Olympics 2024: what new social media guidelines mean for athletes and their sponsors
Layckan Van Gensen 8 Jul 2024
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