 |
In an increasingly fragmenting media world,it’s comforting to know that, despite more media choices,South Africans haven’t stopped tuning in to Radio. This guide aims to illuminate how radio connects with consumers, how it works for advertisers and why it delivers outstanding results. RadMark’s purpose is to inspire and educate the advertising industry about radio’s power and effectiveness. This guide will demonstrate just how powerful the medium of radio is in today’s volatile marketplace.  |  |
