Sid Cohn is Principal Consultant and Director at ServiceMIX (Pty) Ltd focusing on Service Strategy since 1997. He is also Part-time Lecturer at the Wits Business School on Service Industry Management where he won the Distinguished Lecturer Award in 2005. Contact him on +27 (0)83 453 4086 or 011-8031398 or at zib.ximecivres@nhocdis; or visit his blog on www.servicemix.biz.