Lorrianne Cloete is the owner and founder of the Press Room, a Cape Town based boutique PR and marketing consultancy specialising within fashion and retail, as well as the founder and co-owner of Press Stick, an online content portal for the media industry. Contact her on tel +27(0)83 4482557, email moc.kcitssserp@ennairroL and follow @lorriannecloete on Twitter.