Jason Cumming is partner and managing director Leftfield] ([[www.bizcommunity.com/Pressoffice/Leftfield). He has worked in marketing and advertising for 13 years and has all-round experience on many blue-chip brands. He is passionate about business and strongly believes in the crucial role marketing plays within companies. Email him at az.oc.dleiftfel@nosaj, follow @JasonCumming on Twitter and connect on LinkedIn.