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Riaan is a Storyteller and an audience-centric Brandscaper, with a passion for inclusive, community orientated projects and strategies. With a strong focus on narratives, social media, multimedia and events he helps brands and creatives find their authenticity and share their story in a new and exciting ways that truly resonates,
Driven by the goal to engage, awaken and enable others, he uses a dynamic interplay of strategy and communication to inspire.
Riaan Fourie is an Artist Developer, a career that involves using emotional development as a foundation for performers and artists (people in the business of expression), to help them maintain their integrity whilst creating accessible songs, whilst building an authentic brand, and accessing raw creative potential in the process.
With a firm belief in the philosophy that an individuals' authenticity manifests distinctly through their art, and with a stonger belief that artists can be entrepreneurs in their own right, Riaan has come to work with some of South Africa's most promising talents helping them access what was already there to create an authentic experience for their audience.
His clientele includes, amongst others: Kyle Camble (songwriter for AKA and Flavour), Emmanuel Castis (South African TV personality), HC (from SAMA award winning Jax Panik) and Brian Soko (Grammy Award winning producer of Beyone's "Drunk in Love")
These artists trust Riaan with their story and in turn he helps them create music that reflect who they true to who they are and what they value. His most recent working experience culminated in the song "Big Tings", a Deaderthandisco song featuring Kyle Camble and iFani.
The song skyrocketed to the #3 position on the 5fm Top 40 and was one of the top summer 2014 hits in South Africa.
Shying away from the conventional 9 - 5, Riaan uses his time fulfilling various roles and responsibilities with organisations and individuals he believes in, in a consultancy capacity. He has worked as the Marketing Director for Genius Works, a consulting company facilitating corporations in the fields of leadership, creativity, change and innovation. Riaan has also been part of the social development programme "Boys to Men" and "BoysQuest", projects lead by his mentor of over a decade, leading clinical psychologist Bernard Altman.
Riaan has documented his process of fine-tuning a service that effectively combines creativity, strategy and psychology in his book "How I Made Up My Job". The book focuses on guiding young entrepreneurs in realizing their full potential with an outcomes based approach.
Riaan regularly shares this knowledge, giving keynote talks to post-graduate students at amongst others, Red and Yellow and SAE.
With 40 000 Instagram followers (growing by 1000 a week) he has carved a niche in his field, capturing people's imagination and inspiring them to be more authentic versions of themselves on a daily basis.
Riaan believes one thing passionately: "We should connect more, and more often, to each other and with ourselves." This is a philosophy that makes it possible for his clients to trust in him and share their story, in the hopes of inspiring and enabling other people to do the same for themselves.
