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• Consumer insights - using consumer insights to drive consumer understanding and enabling brand teams to make compelling brand propositions through occasion and need state understanding.
• Innovation and Renewal - Expanded product portfolio to grow brand volume and increase market penetration. Launched a range of successful new products across various brands to target a wide range of consumers.
• Thorough knowledge and experience of all marketing and advertising disciplines - from developing ground breaking TV commercials to reposition brands, to launching brands onto digital and social media.
• Management skills - from managing relationships within the organisation and external relationship management to managing employees and ensuring that my team has clear targets and goals.
• Strong teamwork skills - ability to work effectively, both independently and in a team and adaptation with ease to continually changing people, tasks and environments.
• Judgment and decision making - ability to make difficult decisions when the situation requires it.