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She steers a group of employees and agencies to deliver best in class strategic business plans, coupled with ground-breaking creativity that delivers tangible business results.

Her experience spans 15 years in roles across consumer insights, brand management, innovation management and portfolio management across a number of international markets in Europe and Africa.

Her influence has touched iconic brands including the Heineken, Guinness, Johnnie Walker and Absolut where her track record for growth and market share gains is evident.