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My in-depth experience of over 24-years of commercial and business management, marketing, research, retail, and advertising enables me to appreciate and understand the complexities of the entire marketing, sales, and business process from product inception through to consumer engagement, the retail trade, and the management of stakeholder relationships both from a B2C and B2B environment.

I've managed, launched, positioned, crafted, and influenced many household South African and International brands across a multitude of industries, categories, and regions within both B2C and B2B: Financial Services, FinTech, EdTech, Asset Management, Consulting, FMCG, Automotive, Health and Fitness, Healthcare, Dairy, Liquor, Beverages, Tobacco, Digital, Tourism, and Luxury items. I've worked on brands, products, and services within the African and Middle East markets.

I've developed communication strategies, new brand development and positioning, portfolio and brand architecture, brand re-positioning, CRM and retail strategies, and value proposition strategies for a number of B2B clients.

I am passionate about marketing strategy and believe that the best way to build brands is through knowledge and purpose, to deliver authentic value propositions that engage consumers and customers. My ambition is to create sound strategies that will provide the foundation to passionately drive the growth of brands through all aspects of the business.

Key Skills:
Business, Commercial and Marketing management
Marketing and Brand Strategy development and execution (B2C, B2B, Retail)
Brand Positioning
Communication Plan development (including the writing of creative briefs) (B2C, B2B, Retail)
Value Proposition Development (B2C, B2B, Retail)
Shopper Marketing strategy development and execution
Portfolio Strategy and Brand Architecture development
Consumer and Market research
Competitor and data analysis
Consumer Insights
Appointed as an Endeavour Mentor for entrepreneurs