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With a love for people, our natural heritage, a passion for all things digital and a need for continuous learning, I have dedicated my life's work (so far) to brand communications in non-traditional media, as well as conservation of the rhino.

What I do is connect and engage people, and what I am is anything but traditional. I transcend conventional forms of advertising by working in every digital means you can conceive. And if it doesn't exist, I find a way to create it. I create live brands that communicate with people in the most fulfilling ways that represents the brand. I am an Olympic weblete. Like the guys who win gold medals but with less defined calf muscles.

While most people find the digital world a curious, frightening thing that they poke with chop-sticks, I take it out for a drink and stare longingly into its eyes. You see, I love digital. I make sure that the designers even speak in binary. My success is driven by understanding all that's out there and available to use and how these tools can maximise the impact of a brands message. I create experiences; elegantly, simply and with undeniable effectiveness.