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I have never really been able to decide what I want to be when I grow up, so I have tried a few things so far: magician, event manager, stilt and fire performer, sound engineer, and finally designer. For me design started in industrial design at CPUT, then interaction design in Sweden and UX design at Flow Interactive. When Flow was bought by Deloitte, I was able to use Design Thinking on more strategic projects and work with larger companies to make them more successful.

From the beginning of my magic training at the age of eleven, I realized that people have different perspectives of the world and different reactions to the same experiences. From then on, I have been trying to create delightful experiences that make many different people happy in their own special way.