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I love to create, you see. But what I really look for is to make a difference through my work.

As a creative, I have a passion for bringing things to life. Even if I'm editing an academic paper, it brings back that nostalgic feeling you have as a kid. When you believed with everything you were that the box lying across the room was actually a creature you needed to slay. Or when you looked at the big tree in your garden and saw only a castle-wall that needed climbing.

It's about making the unimaginable believable.