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Benjy Mudie is one of the most respected executives in the music industry. He spent 21 years with Tusk Music as Marketing/A&R Director, signing numerous successful SA artists including Mango Groove, MarcAlex, Vicky Sampson, Evoid, Little Sister and Lesley Rae Dowling to name but a few. He founded Fresh Music in 1998 finding success with Nianell, Blk Sonshine and Cofield Mundi as well as establishing the Retro Fresh imprint which releases classic SA pop and rock albums of the last 30 years. He has lectured Music Business and Media studies at Damelin; in 2009 he joined Universal Music as a consultant and has been the force behind the successful careers of Elvis Blue, The Arrows, Kinky Robot and The SoapGirls among others. He has also been a mentor and guest judge on Idols and consults for many top SA artists.