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I started my career in digital marketing in 1997 when I launched Urbantainment, a virtual community for the entertainment industry. From there I worked for Ticketweb, MTN and Sytech Supplies before launching my Fluence Digital Marketing Agency in 2011. Since launching the agency we have made hundreds of millions of rands for clients in carbonated beverages, fashion retail, energy drinks, auto sales, mobile telephony and private education.