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×Anne-Marie Du Plessis
Driven by passion and enthusiasm, I view myself as a marketing professional with a proven record of achievements. I have played a major role in the development of EnviroServ's brand development through the planning and implementation of marketing programs, brand plans, its CI manual and its brand policy. I am a reliable, loyal, determined, energetic, hardworking, self-driven, motivated and committed individual. I have over 7 years' experience in marketing and brand management.
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Show profile Hide profileKey Abilities:
Strategy
Define marketing strategy and establishing marketing goals to grow market share and profitability of services.
• Develop and execute marketing plans and programs, both short and long term, to ensure profit growth and expansion of company services.
• Ownership and responsibility for the entire marketing budget.
• Managing the marketing budget by ensuring budget promotions and publicity are used in an effective manner.
• Ensure effective communication to target markets with a wide range of marketing activity.
Coordinate
• Plan, direct and coordinate the marketing of the organisation's services.
Corporate Identity
• Manage implementation of corporate identity for all corporate collateral across the group and govern brand usage by internal and external parties.
Agency Management
Manages and interacts with the appointed creative/brand agency.
• Oversee briefs to agency.
• Approve media schedules.
• Maintain relevant strategic alliances.
Media Planning
Manages and interacts with the appointed media agency.
• Media Acumen: Planning, buying, budget monitoring across media platforms.
• Be familiar with new media and be able to implement across campaigns.
Research
Facilitate marketing surveys on current and new trends.
• Researches, analyses and monitors environmental, financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Promotion
Plans and oversees the organisation's advertising and promotion activities including, print, electronic, and direct mail outlets.
• Manages the outside advertising agencies on ongoing campaigns and initiatives through the appointed agencies
• Assists with the planning and set up of all group entertainment and marketing functions.
• Ensure that events management consistently delivers the brand experience.
Management: Planning, implementation and control
• Ensures effective planning, implementation and control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Acts as the brand custodian, by ensuring that the corporate ID manual is adhered to and by conducting brand audits.
• Recommends changes in basic structure and organisation of the marketing team to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
Communication
Manages and coordinates all external and internal communication programs and initiatives.
On-line
Implement online marketing strategy with relevant agencies
• Drive analytics of online strategy using Google ad words.
• Maximise PPC campaigns.
Budget & Administrative
• Render administrative assistance in marketing management process as and when required; activities including managing the payment of relevant accounts as in line with set budget.
• Collate budget variances monthly and inform marketing manager thereof.
Human Resources
Manage and develop Marketing Assistant.
• Organise activities to ensure deadlines are met
• Effectively schedule time by ensuring daily, weekly, monthly work activities are met
Key Abilities:
Strategy
Define marketing strategy and establishing marketing goals to grow market share and profitability of services.
• Develop and execute marketing plans and programs, both short and long term, to ensure profit growth and expansion of company services.
• Ownership and responsibility for the entire marketing budget.
• Managing the marketing budget by ensuring budget promotions and publicity are used in an effective manner.
• Ensure effective communication to target markets with a wide range of marketing activity.
Coordinate
• Plan, direct and coordinate the marketing of the organisation's services.
Corporate Identity
• Manage implementation of corporate identity for all corporate collateral across the group and govern brand usage by internal and external parties.
Agency Management
Manages and interacts with the appointed creative/brand agency.
• Oversee briefs to agency.
• Approve media schedules.
• Maintain relevant strategic alliances.
Media Planning
Manages and interacts with the appointed media agency.
• Media Acumen: Planning, buying, budget monitoring across media platforms.
• Be familiar with new media and be able to implement across campaigns.
Research
Facilitate marketing surveys on current and new trends.
• Researches, analyses and monitors environmental, financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Promotion
Plans and oversees the organisation's advertising and promotion activities including, print, electronic, and direct mail outlets.
• Manages the outside advertising agencies on ongoing campaigns and initiatives through the appointed agencies
• Assists with the planning and set up of all group entertainment and marketing functions.
• Ensure that events management consistently delivers the brand experience.
Management: Planning, implementation and control
• Ensures effective planning, implementation and control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Acts as the brand custodian, by ensuring that the corporate ID manual is adhered to and by conducting brand audits.
• Recommends changes in basic structure and organisation of the marketing team to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
Communication
Manages and coordinates all external and internal communication programs and initiatives.
On-line
Implement online marketing strategy with relevant agencies
• Drive analytics of online strategy using Google ad words.
• Maximise PPC campaigns.
Budget & Administrative
• Render administrative assistance in marketing management process as and when required; activities including managing the payment of relevant accounts as in line with set budget.
• Collate budget variances monthly and inform marketing manager thereof.
Human Resources
Manage and develop Marketing Assistant.
• Organise activities to ensure deadlines are met
• Effectively schedule time by ensuring daily, weekly, monthly work activities are met
