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×Adrienne Dodds
I work day (and night), to implement marketing and communication plans for Guinot. My job demands that I'm good at everything from being Brand Custodian, to the day to day administration it takes to keep this well respected skincare brand moving. I have a stable home, I live with my partner of 8 years and my two children (20 and 16 years old). I'm a quiet person, with a deep love of nature and people.
Show profile Hide profileJanuary 2013 to Present:
• Responsible for the Marketing of both skincare products, reporting to the Sales Manager.
• Key goals: manage a profitable brand, provide sales support, manage stock, manage communication with French prinicples, build, manage and protect the brand.
• Running financial reports off Pastel, communicating this to the team (five sales executives) and translating this information into presentations and working documents.
• Coordinate education for the brand, and coordinating the Brand Educators diary for training in Johannesburg, Pretoria, Cape Town, Port Elizabeth and Durban.
• Coordinating the annual sales conference and the annual marketing conference for the brand
• Coordinating the bi annual media days
• Coordinating the French Principle visits to South Africa
• Managing the content for the Facebook sites for both brands
• Managing the budget for both brands
• Completing the monthly reorder of stock for both brands
• Coordinating annual trade shows such as Professional Beauty
• Work with the Public Relations company gaining brand coverage in different publications
• Creating monthly promotions (profit and loss), communication with clients
• Point of Sale for both brands (distribution of overseas product and the creation of point of sale locally for both Mary Cohr and Guinot)
• Pricing of stock for both brands in accordance with the company margins
• Communication with other brands
Addictions Counsellor: Houghton House
December 2008 to January 2012:
• Didactic lectures, workshops
• Facilitating therapeutic process groups as well as other groups which work around client objectives, confrontation groups, family groups
• Admissions
• Working within a team of professionals
• Managing the treatment goals for a case load of ten clients and supporting family members
Ogilvy Public Relations:
Account Manager
January 2007 to December 2007 :
• Clients: MultiChoice / M-Net / DStv / PIC / PAIDF
• Developing and managing projects
• Writing press releases, handling and segmenting of media lists, co-ordination of interaction with all media
• Identifying and providing solutions to client problems
• Presentation skills
• Creation and implementation of Public Relation strategies for the client
• Manage workflow of account executive
• Identification of new ways of reaching the client's target market in line with PR objectives and overall strategy
• Handling a wide range of projects for the client
• Understanding of different media needs; consumer journalists, vertical media, entertainment press
• Implementation of day to day requirements needed to run the account successfully
• Monitoring and managing reporting activities for the client; research reports, status reports
Publicity, M-Net
November 2004 to January 2007:
• Handling publicity for actionX, M-Net Series and M-Net Domestic Channels
• Weekly and monthly programming highlights, targeting specific programming on all three channels
• Liaising with internal departments regarding new programming, publicity material, press junkets
• Liaising with international suppliers (Fox, Disney etc.), including co-ordination of competitions and celebrity interviews
• Communication on a daily, weekly and monthly basis with press
• Communication with suppliers and subscribers
• Writing of Press Releases for actionX and M-Net Series
• General departmental administration - financial processing, travel arrangements
• Monitoring research results on a monthly basis
• Handling functions and budgets personally for various events
o Assistance with internal marketing projects, and external events with regards planning and execution
January 2013 to Present:
• Responsible for the Marketing of both skincare products, reporting to the Sales Manager.
• Key goals: manage a profitable brand, provide sales support, manage stock, manage communication with French prinicples, build, manage and protect the brand.
• Running financial reports off Pastel, communicating this to the team (five sales executives) and translating this information into presentations and working documents.
• Coordinate education for the brand, and coordinating the Brand Educators diary for training in Johannesburg, Pretoria, Cape Town, Port Elizabeth and Durban.
• Coordinating the annual sales conference and the annual marketing conference for the brand
• Coordinating the bi annual media days
• Coordinating the French Principle visits to South Africa
• Managing the content for the Facebook sites for both brands
• Managing the budget for both brands
• Completing the monthly reorder of stock for both brands
• Coordinating annual trade shows such as Professional Beauty
• Work with the Public Relations company gaining brand coverage in different publications
• Creating monthly promotions (profit and loss), communication with clients
• Point of Sale for both brands (distribution of overseas product and the creation of point of sale locally for both Mary Cohr and Guinot)
• Pricing of stock for both brands in accordance with the company margins
• Communication with other brands
Addictions Counsellor: Houghton House
December 2008 to January 2012:
• Didactic lectures, workshops
• Facilitating therapeutic process groups as well as other groups which work around client objectives, confrontation groups, family groups
• Admissions
• Working within a team of professionals
• Managing the treatment goals for a case load of ten clients and supporting family members
Ogilvy Public Relations:
Account Manager
January 2007 to December 2007 :
• Clients: MultiChoice / M-Net / DStv / PIC / PAIDF
• Developing and managing projects
• Writing press releases, handling and segmenting of media lists, co-ordination of interaction with all media
• Identifying and providing solutions to client problems
• Presentation skills
• Creation and implementation of Public Relation strategies for the client
• Manage workflow of account executive
• Identification of new ways of reaching the client's target market in line with PR objectives and overall strategy
• Handling a wide range of projects for the client
• Understanding of different media needs; consumer journalists, vertical media, entertainment press
• Implementation of day to day requirements needed to run the account successfully
• Monitoring and managing reporting activities for the client; research reports, status reports
Publicity, M-Net
November 2004 to January 2007:
• Handling publicity for actionX, M-Net Series and M-Net Domestic Channels
• Weekly and monthly programming highlights, targeting specific programming on all three channels
• Liaising with internal departments regarding new programming, publicity material, press junkets
• Liaising with international suppliers (Fox, Disney etc.), including co-ordination of competitions and celebrity interviews
• Communication on a daily, weekly and monthly basis with press
• Communication with suppliers and subscribers
• Writing of Press Releases for actionX and M-Net Series
• General departmental administration - financial processing, travel arrangements
• Monitoring research results on a monthly basis
• Handling functions and budgets personally for various events
o Assistance with internal marketing projects, and external events with regards planning and execution
