TVC encourages uptake of Savanna can
To support its new launch of Savanna in a can, the company has launched a series of TVCs, starring Savanna's afro-haired hero Atandwa Kani as he tells South Africa about the 'can-venience' of the new Savanna can. (video)
The TVC was conceptualised by the Draftfcb creative team, led by Mike Barnwell, and filmed by Jason Fialkov of Egg Films.
Liezl Dippenaar, marketing manager Savanna: Southern Africa, says, "We are excited about the launch and although our cans have only been on South African shelves for a few weeks, consumers are showing us they love it - both in terms of retail and on our social media channels."