193: Zero Negative Energy launch with Adidas

On Thursday, 20 October 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Brett Burgess, BU Head Training Division at adidas South Africa, about the launch of the Adidas Athletics category and specifically the Z.N.E (zero negative energy) hoodie which was the focus piece of the category's first range.

We took a closer look at Adidas, the new launch, the campaign and the challenges in marketing in the sports industry.

We spoke to Brett about:

    • We look at the recently launched Adidas athletics division and the ZNE launch.

    • Brett’s wish list for brand objectives for 2017.
    • The launch and activations. Global and international.
    • The value of TV, print and other mainstream media?
    • The biggest obstacles to take up and planning of "new media" campaigns?
    • Other activations planned for the brand stable for the rest of the year?

    • The main challenges and or opportunities for your brand sector?

Check out Adidas South Africa on Instagram.

Episode 192: Zero Negative Energy launch with Adidas.



Date: 20 October 2016 Length: 16:40min File size: 23.4MB Host: Warren Harding

The news roundup from Bizcommunity:

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

[Biz Takeouts Podcast] 193: Zero Negative Energy launch with Adidas

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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