Fishwicks wins Gold and Silver

Issued by Fishwicks Printers
8 Nov 2011
"Receiving Gold and Silver in Category 4 was a true honour and a testament to the efforts we make to bring our customers 'A Touch of Orange,' so we chose to showcase them in this instalment of our BizCommunity Campaign." Aubrey Nathan, MD, Fishwicks Printers

First, Some Background on POPAI
Point of Purchase Advertising International was founded in 1936 and is the only global, non-profit, trade association exclusively dedicated to the retail marketing industry - believing marketing at retail to be a powerful advertising medium when integrated into the strategic marketing mix, as retail programs deliver a combination of brand messaging and information at the critical moment of the consumer purchase decision. POPAI SA launched in 2007, and the SA Awards 2011 recognised, for the first time, excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.

And Now for Our Winners!

Category 4:
(Product/FMCG/Tobacco & Liquor/Temporary)
Gold Winner:
Fishwicks Printers - Hansa Juke Box - SAB
Fishwicks wins Gold and Silver

We were asked to create POS that consumers could interact with, while giving the feel of a Juke Box. If you're going to do a promotion in bars, you need something that is not only going to grab attention with a rewarding prize, but provide a platform for your customers to engage with your brand. This is more important in the long run than just increasing sales 'one night only.' With that in mind we took the initiative to print beyond usual scratch cards, push the boundaries, and try something different. We also had to ensure the mechanisms worked in such a way that correct redemption rates were achieved.

Features

  • Juke box is relevant to social target market and Legend tour theme
  • Sequenced flashing LED's draw attention to the unit
  • Buying a Hansa gets the customer an opportunity to interact with the Juke Box and stand a chance to win
  • Button responds to touch; random selection process begins
  • A Win is indicated by a flashing LED on a prize
  • A Loss is indicated by a flashing LED on "Try Again"


Category 4:
(Product/FMCG/Tobacco & Liquor/Temporary)
Silver Winner:
Fishwicks Printers - Castle Lite 'Ice Ice Baby' FSU - SAB
Fishwicks wins Gold and Silver

When Castle Lite launched their new 440ml can, we were asked to create a 'dynamic' FSU that would disrupt traffic and bring attention to the new 440ml Can. It was up to us to really shout it out and draw the attention it deserved. We didn't feel that it was enough to just 'disrupt' passing traffic; we wanted traffic to stop dead in its tracks to take notice. We designed it to be in-line with the 'Extra Cold' positioning that Castle Lite's above the line campaign had worked so hard to achieve. We felt this FSU showcased our versatility, aptitude for innovation, and our ability to add value that exceeds clients' expectations, while keeping within budget of course.

Features

  • Spinning 440ml can draws attention and provides 360 view
  • External shell gives Extra Cold perception
  • Sensor registers movement, activating voice box
  • 'Ice Ice Baby' Booms from voice box, stopping traffic
  • VO strengthens the 440ml messaging already on the POS




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More Winning News from Fishwicks...

Meet this Month's Winner
of the
Fishwicks 'Get a touch of orange' Competition

Fishwicks wins Gold and Silver

JWT's Heather Smith:
Global Production Director (Nokia), and HOD Print/DTP Johannesburg

Heather, how long have you held your position at JWT?
"I have been privileged to work at JWT for over six years, alongside incredibly talented colleagues."

What do you intend using your Prize/budget for?
"We are very pleased to have won such a wonderful prize - thank you Fishwicks! Our creative team is brainstorming and my hope is we can use the prize budget to produce a design that combines a speciality paper with beautiful print finishes; something out of the ordinary - which we know the team at Fishwicks is renowned for."

Have you used Fishwicks in the past or will you be a new client?
"We'll be new clients, and we are excited at the prospect. This will be an excellent opportunity for JWT and Fishwicks to partner up, for the first time."

Are you aware that Fishwicks has specialist departments offering Offset-litho, Silkscreen, Digital, Prepress, Point of Sale, Publications, Photography, Finishing, Despatch & Distribution?
"Fishwicks is a long standing and reputable print company. Still, I was pleasantly surprised to learn that the broad offering you mentioned included various software technology solutions developed in-house, and thereby they are able to differ from ordinary print companies. As well as they have a department specifically dedicated to distribution. With the requirement to deliver campaigns nationwide, often under very tight timelines, distribution is key in providing an end-to-end solution to clients."

"And we are excited at the prospect of working with you too, Heather.
Who knows, in 2012 we could be celebrating a win with your product at the next POPAI Awards!"

Aubrey Nathan, MD, Fishwicks Printers

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If you're looking for Print Beyond Limits, come and Get a Touch of Orange at Fishwicks!

8 Nov 2011 12:36

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