Fishwicks... your 360 solutions and innovative print supplier

They say that the proof is in the pudding. We serve ours up with the orange zest that our 'patrons' have come to know, trust, and love, so we can consistently provide them with Print Beyond Limits.

For our third instalment of our six-month BizCommunity campaign, we decided to give you a taste of some of our recent POS work. And if, as they say, the proof is in the pudding, then we are confident you'll Savour our Orange flavour!

OUR POS Division is at YOUR disposal
Our POS division has grown and evolved to become an energetic, innovative and out-the-box thinking production unit that services a multitude of FMCG and retail brands in South Africa. We are known for our ability to take projects from brief through innovative design, and all the way through to execution in-store. Our unique strategic thinking, attention to detail and never-say-die attitude gives you a diverse, dynamic, and passionate business unit within a company with an incredible culture.

We know you're busy, so we just selected three below-the-line campaigns, produced by our POS division, to showcase our versatility, aptitude for innovation, and ability to add value that exceeds the client's expectations as set out in their brief, while keeping within budget.

CASTLE LITE STAND When Castle Lite launched their new 440ml can, it was up to us to really shout it out and draw the attention it deserved. We didn't feel that it was enough to talk to passing traffic; we wanted traffic to stop dead in its tracks to take notice. And all the while we wanted to ensure we got across the 'Extra Cold' messaging Castle Lite has worked hard to achieve.

Dynamic

• Spinning 440ml can draws attention and provides 360 view • External shell gives Extra Cold perception • Sensor registers movement, activating voice box • 'Ice Ice Baby' Booms from voice box, stopping traffic • VO strengthens the 440ml messaging already on the POS • 500 units distributed nationwide within a week from sign off • Processes include Litho, Screen, die Cutting and Electronic development of sound and motion.

HANSA DUKE BOX If you're going to do a promotion in bars, you need something that is not only going to grab attention with a rewarding prize, but provide a platform for your customers to engage with your brand. This is more important in the long run than just increasing sales 'one night only.' With that in mind we took the initiative to print beyond usual scratch cards, push the boundaries, and try something different.

Interactive

• Juke box is relevant to the social target market • Buying a Hansa gets the customer an opportunity to interact with the Juke Box and stand a chance to win a Prize • Button responds to touch; random selection process begins • A Win is indicated by a flashing LED on a prize • A Loss is indicated by a flashing LED on "Try Again" • Processes include Litho, Screen, Die cutting and LED Electronic development

SIMBA CRUISER UNIT Communicating new products or giveaways at the POP just makes sense. But you don't only want this to get noticed by people that were walking up to the POP to make the purchase anyway. You want to catch the eye of passersby - those who stand to benefit from the new offering, added value, or promotion, but would otherwise have continued about their day unaware it existed. Well Simba's Cruiser Unit did just that. This is the kind of FSU that really helps you stand out among the clutter.

Eye Catching

• There's no question what you stand to win with this eye catching unit! It is designed to create a real buzz at the POP • Size sends out the message that this is a larger than life prize • Cross merchandising with a reputable and relevant brand such as Pepsi strengthens promo success • The packs themselves available on the stand provide appetite appeal leaving the unit only one job: to communicate the big competition and prize • The Simba character is utilised to maximum effect as he appears to literally be giving away the tickets