In total, Ogilvy converted its 51 finalists into 25 awards, at the 9th edition of the country’s premier digital marketing event.
KFC’s Shakin Shakin (in the mobile campaign category) and KFC’s Fill Up Meals (in the microsite category) both won golds, with Volkswagen SA’s ‘011Beats’ campaign winning a further four awards.
Ogilvy SA’s Chief Creative Officer Pete Case said the accolade of Best Digital Agency was an achievement Ogilvy was very proud of, but he was even prouder of the breadth and depth of the integrated work they won for, including wins across 23 separate categories. “Our teams ability to create powerful brand stories across a media agnostic landscape, has been truly rewarded by the judges this year.”
Case also acknowledged the agency’s clients for their “bravery in partnering with us to push creative and media boundaries” and said KFC’s Brand of the Year award was a very fitting tribute.
KFC Marketing Director Mike Middleton said he is “absolutely thrilled with the award which is a testament to excellent creativity, interactive work and a truly solid partnership between KFC and our agency partner Ogilvy which has consistently allowed us to create exceptional work over the last 20 plus years”.
See the Ogilvy winners below or go to LINK for a full list of all the winners.
Ogilvy SA Bookmark Award Winners 2017
