WPP creative commerce agency, Geometry, has promoted Manuel Bordé to the global chief creative officer role. Throughout his career, Bordé has held a number of creative roles at agencies, including DDB and TBWA, and was most recently the chief creative officer at Geometry's North America region.
Following the merger of Geometry and VMLY&R, the agency will operate as VMLY&R Commerce from 1 January 2021 and Bordé will play a vital role in launching the 'new company' and serve as a global creative partner to VMLY&R CEO Beth Ann Kaminkow.