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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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GIBS appoints Liberty's Howard Fox as marketing director
Howard Fox, former divisional director of Marketing for the Liberty Group, has been appointed marketing director at the University of Pretoria's Gordon Institute of Business Science (GIBS). Fox, an MBA graduate, is a Director of the Marketing Association of South Africa and a chartered marketer.
