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 | EVAN-LEE COURIE As the excitement builds up to BizTrends 02.02.2022, we get behind the speakers confirmed to share their specialised trend forecasting and analysis techniques... read |
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 | EMILY STANDER Read |
 | DANETTE BREITENBACH Read |
 | EMILY STANDER Read |
 | DANETTE BREITENBACH Read |
 | ISSUED BY BIZCOMMUNITY.COM Read |
| Top Trends |
 | JON SAVAGE If you are looking for a trend that is truly adding value for brands and consumers alike in Africa, look no further than the groundswell to podcasting and digital radio... Read |
 | ROAN MACKINTOSH Preparations for privacy changes have consumed the minds of marketing leaders in 2021 and those who have put in the work will reap the rewards come 2022 and beyond... Read |
 | ZUMI NJONGWE The pandemic forced many people to hit the reset button and rethink their priorities and purposes as individuals and businesses... Read |
 | ADAM HUNTER The discipline of public relations has evolved so dramatically over the past few years that it is no longer effective in its traditional form... Read |
 | CHRISTELE CHOKOSSA In the aftermath of lockdowns that led to divestments, delays in expansion plans and bankruptcy, the crisis also offered new opportunities to existing and new players to improve their market penetration across Africa... Read |
 | DALE HEFER Understanding that "Marketing is BusinessTM" (a term trademarked by the IMC) has never been more critical than it is today. The conversation between marketers and CEOs is poised to deepen in 2022, as marketing evolves from a cost centre to a profit driver... Read |
 | JOHN WATLING Consumers don't want just products. They want hyper-personalised experiences and seamless interventions that fit naturally into their lives. But how do retailers cater to these fast-evolving needs? Read |
 | BRETT ROGERS The trend most influencing today's consumer is 'thoughtful and considered'. You cannot simply just show them something shiny... Read |
 | ANDRA NEL As the year begins, KFC CSI manager Andra Nel believes that only brands that are inherently purpose-led will have longevity... Read |
 | TAKALANI MADZHADZHI If you think you will land your next job by simply sending your resume and going through a couple of interviews, your expectation about the recruitment industry must radically be revised... Read |
 | SARAH BROWNING-DE VILLIERS By 2023, we can expect that recognising and targeting users via third-party cookies will be a thing of the past... Read |
 | FRANCOIS DE WET The working environment has drastically changed over the past two years, with short-term changes forced by the Covid-19 pandemic becoming permanent... Read |
| Advertising trends |
 | MICHAEL OELSCHIG It is tough to look at the world and consider future trends without being exposed to some consequence of the pandemic. The world has transformed in so many ways... Read |
| CRM, CX, UX trends |
 | WARREN MOSS At the start of every year, we sit down with our B2B clients and take some time to think about what the year ahead will bring for us - personally and professionally. Some of our thinking is idealistic and some is based on our experiences... Read |
| Digital trends |
 | GRANT LAPPING Over the past five years, governments, regulators and bigtech companies have brought greater levels of control and regulation... Read |
 | JOHAN WALTERS When we entered 2021, Incubeta pointed out that the digital marketing crystal ball was broken. Behavioural patterns had been turned on their head, rendering algorithmic decisions all but impossible... Read |
 | MATHEW WEISS Africa has been spoken of as the 'next big thing' for many years. On paper, the demographics are compelling; a rapidly urbanising population of 1.3bn with a median age of 19.7, and under-served in nearly all markets... Read |
 | RYAN MCFADYEN Savvy marketers will embrace the fact that gaming is no longer just for gameplay. It has become the newest frontier for brands to engage meaningfully with an audience which is tech savvy and looking to be entertained... Read |
| Marketing trends |
 | NIAMH NICLIAM For companies looking to grow and expand in 2022, finding and attracting the right digital marketing skills will require a new approach... Read |
 | PAULA SARTINI The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want... Read |
 | CESAR VACCHIANO A sneak peek at some the Scopen 2022 pre-analytics data shows a current trend that is already hugely important to marketers and their clients is social media and, in particular, influencers... Read |
 | ALEX WRIGHT Success in digital marketing varies based on industry and product, but the ultimate goal is to attract and retain customers in a high-touch, tech-empowered binary world... Read |
| Media trends |
 | DANIELLE OLIVIER 2022 brings new challenges - and huge new opportunities in digital video advertising. The media landscape continues to fragment and digital channels multiply... Read |
| Mobile trends |
 | NICK DURRANT Looking ahead, the technological advances we can expect to see in 2022 will be a logical continuation of everything that has happened in 2021... Read |
| PR & Communications trends |
 | MIKE SHARMAN The sport industry is at a crossroads. The impact of Covid-19 on revenue streams has been tangible... Read |
 | CLAUDIA SMITH The market size of the global public relations agencies industry has grown 1.6% per year on average between 2016 and 2021 but much like every other industry, public relations has had to change... Read |
 | CARINA SMITH-ALLIN The brutality of the Covid-19 global pandemic brought about some 'contagious' inspiration in the community of communication experts... Read |
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