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| Industry pundits across the globe and locally believe the industry is experiencing the greatest shift it has ever known, as the scale of change across business, politics, technology and consumer culture accelerates... read more>> |
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| Xolisa Dyeshana Will this be the year of true integration, with digital woven seamlessly into campaigns and integrated into the fabric of all agencies?... read more>> |
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| Neo Mashigo The search for black talent to tell the real stories of South Africa is the biggest challenge facing advertising agencies and marketers in the next few years and is already impacting on brand relationships, says Neo Mashigo... read more>> |
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| Abey Mokgwatsane The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa... read more>> |
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| Felix Kessel 2015 will be a paradigm shift for agencies, says Felix Kessel, CEO of OwenKessel Leo Burnett, as the clients of today are entirely reshaping the agency model and will change the face of advertising... read more>> |
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| Jonathan Deeb So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content... read more>> |
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| Stu Stobbs Every year, someone predicts the death of TV ads. They claim the evidence is everywhere, from rising digital media consumption to the increased popularity of the PVR. The only thing is that no one seems to have told TV... read more>> |
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| Odette van der Haar Selecting the correct medium in order to avoid waste is key to any campaign seeking to provide effective creative results... read more>> |
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| Brett Morris There are shifts in the industry - this is the era of disposable content and a demand for high-value content - the challenge is to still create the emotional work that moves people, says Brett Morris, CEO of FCB South Africa... read more>> |
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| Pepe Marais The more the world feels devoid of meaning, the more people are attracted to brands that display a deeper sense of purpose... read more>> |
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| Dr. Ludi Koekemoer A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning... read more>> |
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| Africa has unique stories to tell, its own problems, it needs its own solutions. Brands need to understand this and collaborate to create homegrown brands in partnership with the African consumer... read more>> |
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| Sampa Diseko Africa is entrenched in oral storytelling, movement and vocal expression. Marketers need to engage with the source of that sound... read more>> |
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| Wayne Naidoo As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change... read more>> |
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| Visual content will dominate the digital and mobile environment in 2015, as rich media and video are expected to increase exponentially... read more>> |
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| Andrzej Suski The continued development of digital infrastructure and the ensuing change in social behaviour patterns continue to gather pace in Africa... read more>> |
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| Adrian Hewlett Mergers and acquisitions of agencies across the digital, media and FMCG industry in South Africa continued unabated in 2014 and has revealed a much changed industry landscape for 2015... read more>> |
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| Gustav Goosen As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital... read more>> |
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| Andrew Kramer Mobile advertising has been steadily forging a stronghold in the media industry throughout 2014. Looking ahead to 2015, I forsee the continued trend of positive gains and ROI in the mobile social network ad space... read more>> |
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| Henk Swanepoel The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships... read more>> |
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| Gil Sperling 2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market... read more>> |
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| Content marketing will dominate 2015 in the marketing environment as brands increasingly use digital platforms and data gathered from consumers to create and curate relevant content to bolster brand engagement and brand loyalty... read more>> |
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| Cécile Missildine South African communications agencies need to evolve and adapt their skill set to match global expectations and the global industry transition across the media and marketing communications... read more>> |
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| Paul Scanlon Consumers are returning to products that have distinct origins, providence and have stories to tell, says the newly appointed managing director of Pernod Ricard South Africa and Namibia, Paul Scanlon... read more>> |
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| Heidi Brauer Heidi Brauer, chief marketing officer of Hollard Insurance, believes solid client/agency relationships based on mutual respect, trust and collaboration is at the heart of industry growth going forward into the New Year... read more>> |
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| Diane Charton The brands that will stand out in 2015 will be those that leave the 'herd' behind. This is the view of Di Charton, managing director of the Red & Yellow School, who adds that the shape of advertising will continue to change... read more>> |
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| Johanna McDowell While the fundamentals will always remain the same, 2015 will also bring 'silo-busting', 'agility marketing', and advertising decoupling and recoupling... read more>> |
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| Bridget von Holdt PR is evolving at a rapid rate: these days, 'public relations' encompasses everything from social media to content marketing... read more>> |
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| David Blyth The fundamentals of marketing excellence will never change. Just like the shopkeepers who earned their customers' trust before the age of branding, powerful brands are those that understand and relate to people... read more>> |
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| Doug Mayne Malls are crazy places and anything can happen. Most importantly the bulk of this country's retail spending takes place in this environment... read more>> |
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| Melissa Attree We need to start making better long-term decisions when it comes to building communities with real social business and CRM strategies... read more>> |
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| Keri-Ann Stanton The core of public relations is developing meaningful, relevant, sustainable relationships with media, influencers and consumers... read more>> |
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| CreativeBloq.com calls it 'human era' branding, this time when the focus is all on the individual and their patterns and brands discover their 'human' side out of need... read more>> |
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| Every year, the planners at Y&R share insights about how the world around us is changing. But the reality is that it's never black and white. At a macro level, every behaviour, observation and perspective has an inherent tension... read more>> |
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| Gareth Pearson BMi market research chief executive officer, Gareth Pearson, outlines his consumer brand trends in brief, which will shape 2015... read more>> |
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| Ann Nurock Everyone is looking for meaning and fulfilment. Today consumers want meaning and value that go beyond products and services... read more>> |
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| Giles Shepherd A brand is a promise made. A great brand is a promise kept. It is people that keep promises, and they can only do so if they understand what those promises are, believe and buy into them... read more>> |
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| George Golding 2015 will continue to be all about the customer, for brands... read more>> |
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| Gaby de Abreu In brand communication, 'knowing your target market' will cease to be about drawing an average every-man in outline, but will rather be about speaking to every individual customer who comes into contact with your products... read more>> |
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| Yegs Ramiah Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans... read more>> |
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| Programmatic Media Buying is the local trend that will dominate in 2015, although revitalising their businesses for growth is also what most media owners will be focusing on this year... read more>> |
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| Paula Raubenheimer With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015... read more>> |
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| Jacques du Preez Almost overnight, local South African media owners and advertising agencies have become global players as international agency and media networks continue their acquisition spree in southern Africa... read more>> |
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| Dawn Rowlands Brands that stand out will create commercial success by attracting more users, more often. Brands that make it easy for consumers to recognise them (and love them) will win... read more>> |
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| Craig Page-Lee The consumer has to be at the centre of brand decisions because they are in control, at the centre of the experience and information flows... read more>> |
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| Chris Hitchings After an exceedingly tough year in 2014, the media industry and brands need to explore new opportunities such as video-on-demand; second screening; and even longer form content to maximise brand spend and content... read more>> |
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| Vincent Maher While big data, content marketing and the cloud are up there in his trends for 2015 too, Vincent Maher, chief innovation officer at Kagiso Media, has also highlighted the growth of e-Sports... read more>> |
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| Omar Essack Traditional media models are broken and new business thinking is required going forward, urges Omar Essack, group deputy CEO of Kagiso Media... read more>> |
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| Ravi Bhaya As the world gets more inter-connected, the Internet of Things will become more of a reality in the emerging markets of Africa... read more>> |
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| John Bowles John Bowles, joint-MD, of the Newspaper Advertising Bureau (NAB), predicts more private ad exchanges playing a role in the market. read more>> |
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| Social activism is a massive social media trend and doesn't just pertain to global events as we saw in early January 2015, but can also target brands... read more>> |
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| Heidi Myers Social listening is arguably the most significant technology to hit marketing since social media itself. It will be a huge trend in 2015. So, what is social listening and why does it matter?... read more>> |
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| Mike Sharman Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z. read more>> |
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| One of the biggest shifts in marketing communications recently has been the shift towards telling the authentic stories of brands and their consumers... read more>> |
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| David Smythe Brand storytelling, purpose-driven brand building and increasing choice are some of the mega-trends for 2015 identified by FCB Cape Town's strategy team in this exclusive presentation published on Bizcommunity.com first... read more>> |
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| Alayne Reesberg The future relies on the youth of today, creative people who can 'make', crafts from the past and a commitment to get involved and solve problems from the ground-up... read more>> |
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| Sid Peimer When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going... read more>> |
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| Adene van der Walt There are five key strategies that marketers and advertiser's need to embrace in the following year. The key take out: deliver products that are up to date and innovative, while remaining true to what your brand's core values are... read more>> |
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| Cynicism and skepticism by the millennial generation towards brands' marketing efforts can be explained by the constant feeling of financial insecurity that has become their way of life over the past few years... read more>> |
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| What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families... read more>> |
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| Bradley Maseko From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa... read more>> |
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| From 'Me' brands, to category collapse in the retail sector, mindful business and new definitions of power; and design-led experiential public spaces - JWTIntelligence has produced a superlative vision of current consumer culture and expectations in 2015... read more>> |
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| Sarah Britten The era of consumer marketing is over, and now we're in the age of shopper marketing. With retail as the new centre of marketing gravity, agencies, clients and media across the spectrum need to get to grips the new marketing reality... read more>> |
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| All around the world, internet users are increasingly sharing one culture. In the most recent Ericsson Consumer Lab survey of 23 countries, they found that more than three-quarters of consumers browse the internet... read more>> |
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