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Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Michelle Seroke joins Mediclinic Southern Africa as chief human resources officer

JTC appoints Zuqhame Matutu as manager of tourism integration

Johannesburg Tourism Company promotes Xolile Maswanganyi to sector support manager

Khanyisa Ngewu joins Johannesburg Tourism's senior management

Market Theatre Foundation appoints Lekgetho Makola as the new chief operations officer

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Report uncovers the reality of PR internships in SA - strengths and gaps

From Amazon to Massmart: discover Black Friday deals in South AfricaEvan-Lee Courie

$TBWA\South Africa has appointed Karabo Motsepe as its new head of talent acquisition (Image supplied)$

Karabo Motsepe appointed TBWA\South Africa's head of talent acquisition

Source: © 123rf If you are worried about the dangers of AI taking over the world, the interview with Nobel winner Geoffrey Hinton is chilling and essential viewing

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Why personalisation trumps segmentation in understanding your audienceCezanne Joynt

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine changeSharleen James, Association for Communication and Advertising

MultiChoice and law enforcement crack down on streaming device piracy rings

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SAVincent Maher

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African publishing is being revolutionised – report explores trends in 6 countriesTinashe Mushakavanhu

Source: BII. Chief executive officer of BII, Nick O’Donohoe, and Saif Malik, head of banking and coverage, UK, Standard Chartered.

Standard Chartered, BII renew $350m for trade finance

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SA’s MellowVans brings mobile EV stores to African telcos

Source: Supplied. Albertinah Kekana chief executive officer of RBH; Nana Phiri head corporate client groups at RMB, and Colleen Larson, chief executive officer at Business Engage.

Royal Bafokeng Holdings wins big at Gender Mainstreaming Awards

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$TBWA\South Africa has appointed Karabo Motsepe as its new head of talent acquisition (Image supplied)$

Marketing & MediaKarabo Motsepe appointed TBWA\South Africa's head of talent acquisition

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Marketing & MediaPart 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

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Marketing & MediaWhy personalisation trumps segmentation in understanding your audience

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Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

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Why personalisation trumps segmentation in understanding your audienceCezanne Joynt

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine changeSharleen James, Association for Communication and Advertising

African publishing is being revolutionised – report explores trends in 6 countriesTinashe Mushakavanhu

Dollar slips as FX traders gird for US election outcomeAmanda Cooper

Is AI guilty of unfairly discriminating against certain job applicants?Mehnaaz Bux, Karl Blom, Caitlin Leahy, and Daniel Philipps

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