Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.
"This is an exciting time to be a Global South African and there's no time like the present to become part of a movement and community that is committed to positioning South Africa as a competitive global player," so said Acting Chief Marketing Officer at Brand South Africa, Ms Thoko Modise, at the livestream launch of the Global South African (GSA) portal.
Mastercard's first-ever music single titled Merry Go Round was released on 7 January. The song forms part of the company's evolution of its sonic brand identity and the redefinition of how people interact with the brand.
Brand South Africa's fourth annual Nation Brand Forum is around the corner. To help ease suspense and excitement for the upcoming event, have a look at last year's successful event below:.
Johnnie Walker South Africa, in collaboration with HBO® and Game of Thrones, officially launched the new limited edition White Walker by Johnnie Walker at Shepstone Gardens, Johannesburg on 10 April 2019.
The fifth annual eCommerce Africa conference took place at the CTICC from 19-20 March 2019. It got underway with a keynote session by the founder of BrandLove, Chantel Botha. Founder of the Billybo Group, Mike Joubert, delivered a talk titled 'Why your story matters', highlighting the importance of brand storytelling. Below are some images of the event....
The power of internal brand engagement.
In our first episode of `Series 2 of With or Without Sugar, Giles Shepherd, CEO of The Brand Alive Group, chats to Lara Haigh, MD of Imperial Health Sciences, about the fantastic results that have been achieved through a highly disruptive, innovative internal brand engagement campaign - and the importance of co-creation, ongoing feedback and involvement at every level of the organisation.
We created the following video to bring to life the importance of speaking with and not to consumers; showing them respect and understanding where they’re coming from. A huge thank you to all of our grasses who shared their opinions with us!.
This year, Wine Cellar Fine Wine Merchants & Cellarers has once again identified SA's hottest young winemaking talent breaking the rules and pushing the limits at the annual "Young Guns's" event.
In today's online world, Search Engine Optimisation (SEO) is only part of how you ensure your customers find you when they are searching for relevant keywords. A hugely growing and vital discipline is App Store Optimisation (ASO), which ensures that customers discover your app when they enter keywords. In Episode 11, Giles Shepherd chats to Rory Mudie of Redbox Mobile in Barcelona, Spain at the Mobile World Congress.
In the upcoming episode of With or Without Sugar, Giles Shepherd talks to Rory Mudie - Managing Director of Redox Mobile about the fascinating world of App Store Optimisation.
What are the prominent business leaders, politicians and public figures thinking about when it comes to managing their images and messages in the media and the public domain? In this episode, Giles Shepherd, Group CEO at The Brand Alive Group, chats to leading image and communications consultant, Dick Foxton, CEO of Foxton Communicating, about the intrinsics of building and managing a successful personal brand.
PERSONAL BRANDING: What goes into it? How do people manage their image and messages in the public domain? Come and have a glass of wine with Giles Shepherd of The Brand Alive Group and Dick Foxton, communication consultant to some of the most high profile politicians and business people, as they chat about this interesting angle on brands. Have a look at the teaser below, and join in for the full episode on Thursday, 16 March. See you then!...