Birdwatching at The Loeries Episode 3: The Energy Episode
Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.
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12 Oct 2024 08:03
Birdwatching at The Loeries Episode 2: The Emotion Episode
Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.
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11 Oct 2024 10:16
Birdwatching at The Loeries Episode 1: That 5 percent difference and more
Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.
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10 Oct 2024 10:04
#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold
This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.
Audio
16 Jan 2024 13:37
Husqvarna and Tendai ‘The Beast’ Mtawarira offer empowering message of resilience
Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.
Audio
21 Sep 2020 10:00
Brand South Africa launches Global South Africans platform
"This is an exciting time to be a Global South African and there's no time like the present to become part of a movement and community that is committed to positioning South Africa as a competitive global player," so said Acting Chief Marketing Officer at Brand South Africa, Ms Thoko Modise, at the livestream launch of the Global South African (GSA) portal.
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5 Aug 2020 12:48
Listen to Mastercard's first-ever music single
Mastercard's first-ever music single titled Merry Go Round was released on 7 January. The song forms part of the company's evolution of its sonic brand identity and the redefinition of how people interact with the brand.
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14 Jan 2020 14:27
Throwback to the third Nation Brand Forum
Brand South Africa's fourth annual Nation Brand Forum is around the corner. To help ease suspense and excitement for the upcoming event, have a look at last year's successful event below:.
Gallery
1 Oct 2019 15:13
White Walker by Johnnie Walker launch
Johnnie Walker South Africa, in collaboration with HBO® and Game of Thrones, officially launched the new limited edition White Walker by Johnnie Walker at Shepstone Gardens, Johannesburg on 10 April 2019.
Gallery
11 Apr 2019 11:02
A peek into the fifth annual eCommerce Africa conference
The fifth annual eCommerce Africa conference took place at the CTICC from 19-20 March 2019. It got underway with a keynote session by the founder of BrandLove, Chantel Botha. Founder of the Billybo Group, Mike Joubert, delivered a talk titled 'Why your story matters', highlighting the importance of brand storytelling. Below are some images of the event....
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22 Mar 2019 11:03
Big brands marketed for different purposes
Ablrate.com recently published a piece that illustrates big brands entering the market for different purposes. Check out the illustrations below.
Gallery
10 Jul 2018 12:07
With or Without Sugar: S2, E2 - The power of internal brand engagement
The power of internal brand engagement.
In our first episode of `Series 2 of With or Without Sugar, Giles Shepherd, CEO of The Brand Alive Group, chats to Lara Haigh, MD of Imperial Health Sciences, about the fantastic results that have been achieved through a highly disruptive, innovative internal brand engagement campaign - and the importance of co-creation, ongoing feedback and involvement at every level of the organisation.
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18 Sep 2017 12:37
Talking with and not talking to your audience
We created the following video to bring to life the importance of speaking with and not to consumers; showing them respect and understanding where they’re coming from. A huge thank you to all of our grasses who shared their opinions with us!.
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19 Jul 2017 11:21
Young Guns' event
This year, Wine Cellar Fine Wine Merchants & Cellarers has once again identified SA's hottest young winemaking talent breaking the rules and pushing the limits at the annual "Young Guns's" event.
Gallery
22 Jun 2017 10:28
With or Without Sugar Episode 11: App Store Optimisation with Rory Mudie
In today's online world, Search Engine Optimisation (SEO) is only part of how you ensure your customers find you when they are searching for relevant keywords. A hugely growing and vital discipline is App Store Optimisation (ASO), which ensures that customers discover your app when they enter keywords. In Episode 11, Giles Shepherd chats to Rory Mudie of Redbox Mobile in Barcelona, Spain at the Mobile World Congress.
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4 Apr 2017 09:48