Marketing & Media Multimedia South Africa

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 11 October 2024. View a gallery of the official after-party.

Night two of the Loeries Awards ceremony took place at the City Hall on Friday night, 11 October.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 11 October 2024. View a gallery of International Seminar of Creativity.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

The first Loerie Award winners were announced at a glittering ceremony at the Cape Town City Hall on the 10 October 2024.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 11 October 2024. View a gallery of the Loeries Judges Wrap Party, powered by Big Kahuna.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 11 October 2024. View a gallery of the Young Creatives Brunch.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 11 October 2024. View a gallery of the Student Expo2024, powered by Publicis Groupe Africa, Launch Event.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 11 October 2024. View a gallery of The Mayor's Brunch.

The Loeries, Africa and the Middle East’s premier brand communications festival runs from 7 to 11 October 2024, with judging taking place over the first two days, 7 and 8 October, in Cape Town.