Branding Multimedia South Africa

The Millward Brown award for a campaign with limited funds went to DDB South Africa for the SA National Blood Service. The demand for blood is fairly consistent throughout the year. However, the supply of blood drops over the holidays - particularly over the Festive Season where the amount of blood donated falls by approximately 11% each year, essentially putting those lives in need of blood transfusions in serious jeopardy. Our job was clear: develop a campaign that would negate this traditional 11% drop in blood donations, while simultaneously build brand affinity and drive engagement. We took a non-traditional approach to solve the traditional problem....

A Change Bronze APEX award went to FCB Cape Town for Savanna. Launched in 1996, Savanna set out to be the category maverick. Everything about the brand was highly unusual. Its highly differentiated packaging and communication at the time propelled the brand to success. But after many years of serving up memorable one-liners, Savanna's communication was becoming a little predictable. Its packaging too was in need of a bit of a make-over. It was time to mix things up. Savanna together with FCB Africa embarked on an ambitious project to make Savanna the apple of everyone's eye again....

The Clarion Group has partnered with the new Burger King store in Cresta Shopping Centre situated in Johannesburg.

Rebranding took place by Clarion Group at Canal Walk Shopping Centre for Reebok's exterior windows.

The Clarion Group recently branded the store of Truworths at the Mall of Africa. .

The Clarion Group in association with Network BBDO, recently re-branded the Mercedes Benz dealership in Rosebank, Johannesburg.

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands.

Team Gazebo World pics.

Levi Strauss & Co., one of the first multi-national companies to re-enter the South African market following democratic elections in 1994, celebrates 20 years of doing business in the country.

el Jimador tequila in partnership with Mahala and Zigzag hosted the very first 100% Agave Surf Classic on Saturday 7 June, at Table View Beach, Cape Town.

Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that common place television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived.

The findings of BCSA's inaugural Brand Barometer Marketing survey were launched at a cocktail function on 27 August at GIBS.

On Friday, 19 July, Brand Alive put on a 'launch spectacular' in Johannesburg to unveil a newly created brand within the Imperial Logistics Group. Dubbed "Resolve", the new operation merges group companies Volition and e-Logics and their associated businesses with some existing managed services capacity in the group.

Celebrity and social media parents gathered at The Westcliff Hotel in Johannesburg and The Mount Nelson in Cape Town to celebrate the launch of the new Huggies® Gold Boys & Girls.