Advertising Multimedia

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

During a time of low returns and high market volatility, investors are particularly vulnerable to the high management fees that many local fund managers have become accustomed to charging. In order to shine a light on what financial services provider 10X Investments calls 'daylight robbery', the company partnered with advertising agency M&C Saatchi Abel to create a hard-hitting and highly visual campaign.

The Advertising Media Association of South Africa announced the winners of the 2016 AMASA Awards on 25 October at the Montecasino Ballroom, in Fourways, Johannesburg, Gauteng.

GALA, the Global Advertising Lawyers Alliance held its first event in Africa on 17 October 2016 at the Inner City Ideas Cartel in Cape Town.

Distell's premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand's new positioning: 'Savanna's got apples. Have you?'.

Smart casting, brilliant character direction, solid performances and a simple yet highly appealing storyline - Wimpy's new television commercial for the Big W Breakfast packs as much into 30 seconds as the fast-service family restaurant chain delivers at breakfast time.

Wimpy is flighting two new entertaining episodes in 'The Chronicles of Papa'. The recently launched campaign enhances Wimpy's positioning as a casual dining destination offering big eat and value grill meals.

Wimpy is flighting two new entertaining episodes in 'The Chronicles of Papa'. The recently launched campaign enhances Wimpy's positioning as a casual dining destination offering big eat and value grill meals.