Advertising Multimedia South Africa

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Ace Expensive Girflriend, directed by Frieze Film's Malo 8, was named the joint Best of Reel in ididthatad's monthly SA Film Reel. The TBWA\Hunt\Lascaris ad follows two men who turn into their mothers when they give a friend some relationship advice.

Levi Strauss & Co., one of the first multi-national companies to re-enter the South African market following democratic elections in 1994, celebrates 20 years of doing business in the country.

Frieze Films’ Malo 8 directed Expensive Girlfriend, TBWA\Hunt\Lascaris’s new commercial for Ace maize meal. The ad follows two men who turn into their mothers when they give a friend some relationship advice.

Music speaks louder than words in this ad for Musica by FCB Cape Town.

Sometimes music speaks louder than words. FCB Cape Town landed a silver Pendoring in the Retail category for client, Musica.

This TV commercial for the Garmin VIRB Elite was shot using the Garmin VIRB Elite on location at the Blyde River Canyon in South Africa.

Hosted by media personality, Jeremy Maggs, the annual Nedbank Digital Edge Live conference took place 30 September 2014 at Vodadome, Midrand.

The new Old Mutual commercial, directed by Slim of Egg Films for FCB Johannesburg, focuses on the powerful question of "How much is enough?" in life.

OwenKessel Leo Burnett is making its play with the latest campaign for Amstel Lite, the new Amstel variant that has been launched in South Africa in September.

Of their current approach to work, Founding Creative Partner Alistair King says that it all starts with a good idea - somewhere in the company. "We then explode that good idea across the various divisions - without force-fitting mediums in order to create mixed media or integrated campaigns - in ways that nurture it into something even stronger and more effective. This collaboration of work within our various companies is behind some of the really strong work we've produced (and entered) this year."...

Connections and emotions are magnified when the storytelling has been 'unscripted' - like Loeries entry The Street Store. The strength of this concept is its brutal simplicity, while the storytelling is what happens long after the audience has engaged with its communication. Created by M&C Saatchi Abel's Max Pazak and Kayli Levitan, this rent-free, premises-free, pop-up clothing store makes free clothes available for the homeless to choose from - something they aren't normally afforded the dignity of doing....

What could be more true to a brand than when its advertising elicits - and celebrates - the same response from the audience as the product itself? I've loved this about the Marmite work for a while, and it was again evident in their campaign at Cannes this year.

Nando's, the proudly South African restaurant chain famous for its original flame-grilled peri-peri chicken, has lit a fire with its latest cheeky and controversial TV advertisement viewed more than 300,000 times on YouTube in less than four days.