Marketing & Media Multimedia South Africa

Professor Beatrys Lacquet, the director and head of Wits Plus, talks about the role of short courses in aligning the needs of business as well as the importance of language proficiency to complement evolving and new job roles.

In this week's episode, Let's Talk Digital host Audrey Naidoo chats to Caitlin Gevers, marketing manager and Craige Dixon, sales and partnership manager, both from Jellyfish, on the topic of 'Why in-housing is the future of digital marketing'.

Watch and listen to Alistair King, CCO and founder King James Group one-on-one with Sydney Mbhele, chief executive brand, Sanlam Group, on their recent campaign which brought home gold for The Olympian. The campaign was a groundbreaking creative solution that allowed SA gymnast Caitlin Rooskrantz to be the only athlete the world saw go through her routine in 2020 at the exact time she would have performed at the Tokyo Olympic Games. Hosted by Rutendo Nyamuda, the discussion touches on topics such as the role of the communications industry and confident brands to be the storytellers and economic drivers behind greater inclusivity in the creative and other sectors - this being the third of our 6-part series of discussions around the value of diversity and inclusion in the SA ad industry - made possible by the ACA....

Bizcommunity and the ACA celebrating the state of diversity and inclusivity in the SA ad industry, as seen through the lens of Darling Film's Melina MacDonald and Lorraine Smit, winners of Gold and Silver at the recent Effie Awards and Loeries 2021 Hall of Fame winners, in conversation with fellow femme filmmakers Gale Maimane and Director Kit. Episode 2, hosted by Rutendo Nyamuda, reveals film craft as a medium of power, empowerment, economic driver and job creation, why local and global brands should be investing in the South African film industry and the importance of diverse voices in the sector to position our region on global platforms - made possible by the ACA....

The 13th annual Feather Awards took place at the Market Theatre in downtown Johannesburg on Thursday night and featured its trademark mix of exquisite fashion, colourful entertainment, witty commentary and stunning live performances.

In today's Episode 57, Ryan Sauer, MD of King James Group Johannesburg in conversation with Let's Talk Digital host Audrey Naidoo weighs in on the topic of 'The Convergence of Creative and Media', and the disruption will focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.

Watch and listen as 2021 Loerie Grand Prix winners Carl Willoughby, executive creative director at TBWA Hunt Lascaris and Sanele Ngubane, creative director at Toasted Samish discuss the story behind Shwii, their recent campaign which navigated the Google directions app into Zulu and a coveted award for client Nissan.

This week's guest is Alexander Leibner, futures strategist and media entrepreneur. In the discussion are the Top 6 Consumer SHIFTS he has identified in the last 18 months and how this has impacted the way we will have to market to consumers in the future.

The Loeries Creative Week in 2021 brought together the brand communications industry across Africa and the Middle East after the Loeries Virtual Creative Week in 2021.

The 2021 edition of the Loeries Creative Week was held in Cape Town, recognising the best work from across Africa and the Middle East.

As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.

Jade Carlisle, the business unit director, and Craig Miles, the creative director of Hellosquare, share insights of the brand new Facebook Tinkies Milk Tart flavour launch as well as how the campaign was created, implemented and reached award-winning success….

The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.

Professor Beatrys Lacquet, the director and head of Wits Plus, delves into some of the Language department’s courses, why language skills and development are so important for business, as well as the evolution of language in the digital age, and the rapid growth and demand for South African Sign language (SASL) in businesses and organisations….

Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.