Marketing & Media Multimedia South Africa

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

The 13th annual Feather Awards took place at the Market Theatre in downtown Johannesburg on Thursday night and featured its trademark mix of exquisite fashion, colourful entertainment, witty commentary and stunning live performances.

In today's Episode 57, Ryan Sauer, MD of King James Group Johannesburg in conversation with Let's Talk Digital host Audrey Naidoo weighs in on the topic of 'The Convergence of Creative and Media', and the disruption will focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.

Watch and listen as 2021 Loerie Grand Prix winners Carl Willoughby, executive creative director at TBWA Hunt Lascaris and Sanele Ngubane, creative director at Toasted Samish discuss the story behind Shwii, their recent campaign which navigated the Google directions app into Zulu and a coveted award for client Nissan.

This week's guest is Alexander Leibner, futures strategist and media entrepreneur. In the discussion are the Top 6 Consumer SHIFTS he has identified in the last 18 months and how this has impacted the way we will have to market to consumers in the future.

The Loeries Creative Week in 2021 brought together the brand communications industry across Africa and the Middle East after the Loeries Virtual Creative Week in 2021.

The 2021 edition of the Loeries Creative Week was held in Cape Town, recognising the best work from across Africa and the Middle East.

As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.

Jade Carlisle, the business unit director, and Craig Miles, the creative director of Hellosquare, share insights of the brand new Facebook Tinkies Milk Tart flavour launch as well as how the campaign was created, implemented and reached award-winning success….

The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.

Professor Beatrys Lacquet, the director and head of Wits Plus, delves into some of the Language department’s courses, why language skills and development are so important for business, as well as the evolution of language in the digital age, and the rapid growth and demand for South African Sign language (SASL) in businesses and organisations….

Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.

Corne Venter, CEO of the retail and rental division of Motus South Africa, discusses the launch of digital brand Motus.cars, the new emotive brand campaign, as well as the importance of having a real dealer network behind all of their cars….

Bradley Pulford, VP and managing director for HP Africa, discusses HP’s leadership goals, how the company is bridging the gap between youth and education as well as the reasoning behind the Africa First Time Buyer campaign and how it came to be.