Marketing & Media Multimedia South Africa

The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently.

In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa.

This Youth Month, Sam Gqomo, founding director of the Womandla Foundation, shares with us how the organisation is striving towards its mission of informing, empowering and equipping women and girls with the tools and skills necessary to live out their destiny. Womandla is a non-profit company that seeks to bridge the gender gap in Africa, empowering women to attain their own economic development, while also uplifting their communities and society at large. To meet its objectives, Womandla collaborates with other organisations to promote social innovation, public education, community enrichment and transformation....

Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday and, thus, aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness....

IIE Rosebank College alumni Zanele Zulu discusses her journey with the college, how she started her business and what keeps her motivated on her entrepreneurial journey.

In the first episode in this series with Wits Plus, Professor Beatrys Lacquet, the director and head of Wits Plus, shares the introduction of Wits Plus 2.0, the impact of the digital age on upskilling, and how part-time study can be achieved while working. Look out for the next episode in this series where we will focus on completing a Wits degree successfully through part-time study.

The 2020 Covid-19 pandemic forced all South Africans to come face to face with mental health, by either experiencing it themselves for the first time or seeing a loved one go through it.

Nissan is the sixth-largest automotive company in the world. As a multinational brand, the ability to sell and appeal to the local market is always a challenge. And in our South African market, 11 official languages adds yet another obstacle to the brand finding a local voice.

Check out this week’s podcast where We get to speak to Daniele Joubert who is the Eater Growth Lead, for Uber Eats South Africa.

Change Changes Financial Advertising

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Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change.

Lillian Bususu, the graduate placement manager at IIE Rosebank College, takes us through the ins, outs and benefits of an excellent cover letter and CV, as well as key elements that should not be included, the importance of attention to detail and keeping applications relevant and to the point.

Inverroche hosted a launch introducing a short film starring the Pioneers of the Present, Palesa Mokubung, Zizipo Poswa, Chef Wandile Mabaso and Lorna Scott, at Zeitz Mocaa on the 28 April.

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.

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