![Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem](https://biz-file.com/c/2409/750119-208x117.jpg?2)
Subscribe to daily business and company news across 19 industries
×![Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem](https://biz-file.com/c/2409/750119-208x117.jpg?2)
![Empowering South Africa: The sweet impact of choosing local sugar](https://biz-file.com/c/2409/750183-208x117.jpg?2)
![Source: Supplied. Andiswa Bata, chief executive officer of FNB Business.](https://biz-file.com/c/2409/750107-208x117.jpg?5)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-208x117.jpg?5)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750109.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla, Kantar 3 days
![Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)](https://biz-file.com/c/2409/750207-208x117.jpg?1)
![#Behindthe IMC: Ana Carrapichano on social behavioural change communication](https://biz-file.com/c/2409/750038-208x117.jpg?4)
![Unlocking the power of attention economics](https://biz-file.com/c/2409/750074.png)
![Dominate Black Friday 2024 by advertising on MyBroadband](https://biz-file.com/c/2409/750052-208x117.jpg?5)
![Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO](https://biz-file.com/c/2409/750055.jpg)
![Start your winning career at Red & Yellow Creative School of Business](https://biz-file.com/c/2409/750080.png)
![Offlimit Communications marks a milestone 20 years of growth with the addition of nearly 20 new clients](https://biz-file.com/c/2409/750046-208x117.png?5)
![Beyond the Billboard podcast hits the 6-month mark!](https://biz-file.com/c/2409/750029.png)
More news
![Introducing Pharma TV: Revolutionising retail media in independent pharmacies](https://biz-file.com/c/2409/749939.png)
![Wimpy's R19.90 short Cappu-cci-no special launch comprises the creative integration of sounds like a coffee machine-meets-beatboxer (Image supplied)](https://biz-file.com/c/2408/749463-208x117.jpg?2)
![Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)](https://biz-file.com/c/2408/749361-208x117.jpg?2)
![Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost](https://biz-file.com/c/2408/749150.png)
![1Life Insurance’s new TVC campaign Changesaims to capture the hearts and minds of South Africans (Image supplied)](https://biz-file.com/c/2408/748863.jpg?2)
![WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life](https://biz-file.com/c/2408/748579.png)
![Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc](https://biz-file.com/c/2408/748447-208x117.jpg?2)
![Why over 350 organisations share their news via a Biz Press Office](https://biz-file.com/c/2408/747969.jpg)
![Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock](https://biz-file.com/c/2408/747791-208x117.jpg?1)
![Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night](https://biz-file.com/c/2408/747736-208x117.jpg?2)
![Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens](https://biz-file.com/c/2408/747764-208x117.jpg?5)
![2024 FM AdFocus Awards entries open](https://biz-file.com/c/2408/747553-208x117.jpg?1)
![The best of marketing: 2024 Effie Awards finalists announced](https://biz-file.com/c/2408/747643.png)
![#Bookmarks2024: 3 benefits of audience segmentation](https://biz-file.com/c/2408/747355-208x117.jpg?2)
![Source: © Creative Review UK To compete globally, South Africa needs to tell better stories in a way that pushes standards or sets us apart says Carl Willoughby Chief Creative Officer, TBWA\Hunt Lascaris ?????and Creative Circle Chairman and Loeries Awards Board Member](https://biz-file.com/c/2408/746825-208x117.jpg?1)
![Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.](https://biz-file.com/c/2408/746685-208x117.jpg?7)
![(Image supplied) Reveel and Virgin Active SA are launching a pioneering digital network in health & wellness clubs across South Africa](https://biz-file.com/c/2408/746470-208x117.jpg?13)
![Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics](https://biz-file.com/c/2408/746457-208x117.jpg?3)
![#Bookmarks2024: The importance of awards in digital marketing, more than just a trophy](https://biz-file.com/c/2408/746365-208x117.jpg?3)
![(Image supplied)](https://biz-file.com/c/2408/746314-208x117.jpg?2)
![Source: © WPP At the recent Creative Circle Full Circle held in Johannesburg this year's South African Cannes Lions jury members' gave their insights into some of the world's best advertising campaigns](https://biz-file.com/c/2407/745603-208x117.png?4)
![Tractor Outdoor introduces OOH brand lift attribution measurement in SA](https://biz-file.com/c/2407/745449.jpg)
![Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue](https://biz-file.com/c/2407/745330-208x117.jpg?2)
![Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double](https://biz-file.com/c/2407/745184-208x117.jpg?2)
![Lesego Kotane comes home to TBWA\South Africa](https://biz-file.com/c/2407/745031-208x117.png?2)
![Source:](https://biz-file.com/c/2407/744818-208x117.jpg?5)
![Jacques du Preez appointed to the World Out of Home Organization board](https://biz-file.com/c/2407/744097-208x117.jpg?5)
![Kantar’s Mzansi Consumer Barometer. Part 2](https://biz-file.com/c/2407/743736.png)
Kantar’s Mzansi Consumer Barometer. Part 2
Kantar 11 Jul 2024
![Why OOH needs to feature in your next Gen Z campaign](https://biz-file.com/c/2407/743849.jpg)
Why OOH needs to feature in your next Gen Z campaign
Mali Motsumi-Garrido, Tractor Outdoor 11 Jul 2024
![Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.](https://biz-file.com/c/2407/743702-208x117.jpg?1)
![One person’s trash, is another person’s treasure](https://biz-file.com/c/2407/743627.jpg)
![Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering](https://biz-file.com/c/2407/743471-208x117.jpg?2)
![#Cannes2024: Creative Circle's Full Circle Johannesburg and Cape Town events announced](https://biz-file.com/c/2407/743374-208x117.jpg?2)
![AAA School of Advertising Open Day 5 and 6 July](https://biz-file.com/c/2407/743017-208x117.jpg?5)
![JCDecaux South Africa announces new head of sales: malls](https://biz-file.com/c/2407/742827.jpg)
![Nando’s and Castle Lite unite in harmonious partnership](https://biz-file.com/c/2406/742233-208x117.jpg?5)
![Image supplied. Image source: ©ididthat.co Carl Willoughby, chief creative officer TBWA \ Hunt Lascaris and the chairperson of the Creative Circle says we know we as a country can do so much better](https://biz-file.com/c/2406/741910-208x117.jpg?8)
#Cannes2024: The new standard
Carl Willoughby 24 Jun 2024
![Source: © Brand Innovators SA collected 20 Lions at Cannes Lions 2024](https://biz-file.com/c/2406/741832-208x117.png?1)
![The last awards were awarded at Cannes on Friday, 21 June](https://biz-file.com/c/2406/741820-208x117.png?2)
![Day 3 winners from Cannes Lions 2024](https://biz-file.com/c/2406/741674-208x117.jpg?2)
![](/res/img/s.gif)