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Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Cannes Lions

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

The Stream of Consciousness

D&AD Awards

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source:

Sponsorship

Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Source: © efks

Social Media

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Tesco's Nick Ashley, head of media and campaign planning.

Advertising

Warc Media Awards announces 2020 Effective Use of Partnerships & Sponsorships jury

30 Jul 2020

Sports sponsorship market to record strongest growth [report]

Research

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

More news

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing & MediaLive events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Marketing & MediaReal Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Marketing & Media#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

The Stream of Consciousness

Marketing & MediaUpdated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source:

Marketing & MediaNewcastle United and Adidas forge multi-year partnership

6 Sep 2023

Source: © efks

Marketing & Media$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Tesco's Nick Ashley, head of media and campaign planning.

Marketing & MediaWarc Media Awards announces 2020 Effective Use of Partnerships & Sponsorships jury

30 Jul 2020

Sports sponsorship market to record strongest growth [report]

Marketing & MediaSports sponsorship market to record strongest growth [report]

28 Jan 2020