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Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Advertising

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Tag Collective: Innovation for Africa

Marketing

Tag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Cannes Lions

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

Advertising

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

The Stream of Consciousness

D&AD Awards

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

D&AD Awards

Full D&AD shortlist revealed

21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

D&AD Awards

D&AD Awards announce first shortlist

21 May 2024

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

Marketing

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

More news

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

Marketing & MediaDOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing & MediaLive events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Marketing & MediaCannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Marketing & MediaMessaging the preferred method for customers to interact with brands says research

9 Jul 2024

Tag Collective: Innovation for Africa

Marketing & MediaTag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

Marketing & MediaApple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & MediaDentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Marketing & Media#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

Marketing & Media3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

The Stream of Consciousness

Marketing & MediaUpdated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing & MediaA clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Marketing & MediaFull D&AD shortlist revealed

21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

Marketing & MediaD&AD Awards announce first shortlist

21 May 2024

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

Marketing & Media3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

The power of African creativity: Our time is now!

LifestyleThe power of African creativity: Our time is now!

Raymond Langa 24 Apr 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

Marketing & MediaPayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Donna de Varona will be receiving the award. Source: Supplied.

Marketing & MediaDonna de Varona to receive Lifetime Achievement Award from NYF TV & Film Awards

22 Nov 2023

James Hewes is now CEO at PRCA. Source: FIPP.

Marketing & MediaJames Hewes departs FIPP and joins PRCA as CEO

27 Oct 2023

Image supplied. TV and radio star Dadaboy, cryptocurrency coach Tola Joseph Fadugbagbe and betting guru Winnerbet latest to Join the Crypto Experience

Marketing & Media3 high-profile Nigerian personalities sign with Sportsbet.io

21 Sep 2023

Source:

Marketing & MediaNewcastle United and Adidas forge multi-year partnership

6 Sep 2023

#DoMore and #GetMore: The full Biz Sponsorship menu

Marketing & Media#DoMore and #GetMore: The full Biz Sponsorship menu

Bizcommunity.com 29 May 2023

Puma inks exclusive multi-year licensing deal with Formula 1

RetailPuma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Source: Prime Business Africa Chinalurumogu Eze, a third-year student, will represent Nigeria at the 2023 Cannes Lions Roger Hatchuel Student Academy

Marketing & MediaNigeria's Cannes 2023 Young Lions & Roger Hatchuel Student Academy qualifiers

6 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Marketing & MediaBlood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Marketing & MediaEpica Awards 2022 results announced!

9 Dec 2022

Source:

RetailYe and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Marketing & MediaThird of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy

Marketing & MediaWieden+Kennedy cofounder, Dan Wieden, dies

3 Oct 2022

Source:

Marketing & MediaGlobal media leaders expected at WOO APAC Forum

28 Sep 2022

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

RetailBisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Lauren Hartzenberg 28 Sep 2022

Image supplied. Koo Govender will join as the new chief executive officer: Publicis Groupe Africa on 1 February 2023

Marketing & MediaKoo Govender appointed new CEO: Publicis Groupe Africa

23 Sep 2022

#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

Retail#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

Lauren Hartzenberg 31 Aug 2022

How businesses can use PR (Public Relations) as part of their cyber security management

Marketing & MediaHow businesses can use PR (Public Relations) as part of their cyber security management

Lerato Mpholo, Opinion & Public BCW 22 Aug 2022

Source: © Africa Feeds A Kenyan trading center in Nairobi

Marketing & MediaNew partnership to provide smart data-driven marketing for Africa

27 Jul 2022

#ATMDubai: Rise of gastro-tourism and its role in destination marketing

Tourism & Travel#ATMDubai: Rise of gastro-tourism and its role in destination marketing

Lauren Hartzenberg 12 May 2022

#Newsmaker: Lesego Nyamane joins Acer Africa as marketing lead

Marketing & Media#Newsmaker: Lesego Nyamane joins Acer Africa as marketing lead

Evan-Lee Courie 10 May 2022

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

Marketing & Media#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

Evan-Lee Courie 5 May 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Marketing & MediaEXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

The Global Citizen Fellowship Program 2022/23 powered by BeyGood, expands for the first time into Kenya

Marketing & MediaThe Global Citizen Fellowship Program 2022/23 powered by BeyGood, expands for the first time into Kenya

OnPoint PR 11 Mar 2022

Hugo Boss rebrands, partners with African TikToker Khaby Lame

RetailHugo Boss rebrands, partners with African TikToker Khaby Lame

2 Feb 2022