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Tailoring the customer experience boosts online sales
Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017


![[2011 trends] Measuring marketing success in a mass-customised fragmented world](https://biz-file.com/c/1101/64638-240x130.jpg?1)

Subscribe to daily business and company news across 19 industries
×Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017