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Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Research

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 20 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Branding

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Branding

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Branding

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Research

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Research

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

More news

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Marketing & MediaHuman8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 20 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing & MediaWarc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Marketing & MediaWarc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Marketing & MediaChina's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Marketing & MediaCorona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

Marketing & MediaDOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing & MediaLive events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Marketing & MediaReal Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Marketing & MediaMessaging the preferred method for customers to interact with brands says research

9 Jul 2024

Marketing & MediaApple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing & MediaA clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Marketing & MediaAfrica's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

RetailMiddle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

RetailBrands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Source: ©marushy via

RetailTop 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

What's topping shopper wish lists this festive season? Discounts!

RetailWhat's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Gina Gapp

Marketing & MediaSenior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

RetailHow digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Source:

RetailDrop in optimism among Africa's youth - report

27 Jun 2022

Source:

RetailUncertainty ahead: The state of African consumer sentiment

15 Jun 2022

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

RetailIRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Wunderman Thompson

Marketing & MediaWunderman Thompson reveals The Future 100: 2022

19 Jan 2022

Source: Supplied

RetailTop 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

RetailShoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Source: Getty

RetailSubscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

RetailMore shoppers panic buying ahead of festive season - report

25 Nov 2021

Source:

RetailSmart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Marketing & MediaLoeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar

Marketing & MediaAh, Africa! One step forward, two beats ahead with Africa Life by Kantar

Ndeye Diagne, Kantar 16 Sep 2021

One size doesn't fit all: Advice for brands seeking to access the African market

Marketing & MediaOne size doesn't fit all: Advice for brands seeking to access the African market

Candice Robertson, Wavemaker 12 Aug 2021

Source: ©bagworld -

RetailFood & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

Source:

RetailVoice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

Source:

Marketing & MediaWarc details Advertising Trends report 2021/2022

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Marketing & MediaGlobal Diversity, Equity and Inclusion Census extended

2 Jul 2021

Segmenting for the future: 5 emerging consumer types

RetailSegmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021

Source:

Marketing & MediaD&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

Marketing & MediaDoing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes

RetailEuromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Credit: Getty

RetailConsumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

The 5 habits of highly effective advertisers

Marketing & MediaThe 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021