Marketing & Media South Africa

Future Age

This month, IG takes a look at the way three worldwide trends have been manifesting themselves locally. We look at a brand new form of consumer altruism, the need for remarkable experience in a homogenized world, and how the youth are taking positive inspiration from futuristic appeal.

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New Alturism

X Economy



Animalatest

Meaning

Neighborhoodism



Culture Clubbing

Spontaneity

Sushi



The Rise of Rock Ekasi

Affordable Indulgence

Afrocentric



The Next Big Thang

It Pays to be Official?

The Other Brand



Bite-Sized

- bigger isn't necessarily better

Downgrading

- the end of excess

Kasi-nostalgia

- the township becomes the origin for retro-nostalgia



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