McKinsey restructures, 3% of workforce to goSource: © Jacobin Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go | |
SpendTrend 2024: Resilient South Africans adapt to challenging economic conditionsImage supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits | |
Loneliness in the digital age: From virtual girlfriends to the Luh Twizzy'sSource: www.unsplash.com | |
BrandMapp research: Young people more likely to remember OOH adsSource: www.unsplash.com | |
How important research really is, according to Paramount Africa's senior director of insightsImage supplied: Giuliana Dias, the senior director of research and insights at Paramount Africa | |
Words of the yearSource: www.unsplash.com | |
Kantar study looks at changing media consumption[Jessica Tennant] Kantar's recent Media MasterChef webinar unpacked Kantar's Media Reactions study, letting us in on the secret ingredients for media success in SA... | |
SA research - It's time for collaboration - Advertising Media Forum[Karen Phelan] Many will remember 2013 as the start of the collapse of single source data in South Africa. We watched with disbelief the collapse of single source data and the demise of Saarf (SA Advertising Research Foundation)... | |
Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar - Kantar[Ndeye Diagne] The insights into our brand-new Africa Life study are exciting because they profoundly challenge us as growth experts and progress-seekers... | |
#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency[Evan-Lee Courie] Greg Potterton shares more about the recently launched ethnographic, market research agency called Nude... | |
Agency Scope fieldwork digs deepSource: www.unsplash.com | |
What is shaping culture? Cloudy deliveries[Brett Rogers] When Colin Mkhosi was tired of commercial non-delivery in Langa, his solution was to make an opportunity out of it... | |
What is shaping culture? Art[Brett Rogers] How does one value the importance of art? | |
What is shaping culture? Hair[Brett Rogers] For some 'hair' is just 'hair', but for many others it's far more important than that. For many it's a crown and statement to the world about who they are. We use our hair to tell the world our story, and the world also reflects back at us what it feels about it... | |
Boosting brand purpose by solving value-action gaps in Africa - Kantar[Adeola Tejumola] How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola... | |
What is shaping culture? Badging[Brett Rogers] The term badging has a variety of meanings, and here we are talking about what people badge with to signal status, membership or affiliation with a particular community, movement or organisation... | |
What is shaping culture? Decolonisation[Brett Rogers] Decolonisation is about forming new ways of thinking that relate to everyone. This allows us to hold many different viewpoints from different cultures within our country and foster a fresh viewpoint that all the country can align with and benefit from... | |
What is shaping culture? Entertain us[Brett Rogers] What happens when we run out of shows? Interest in standard television has been dropping with companies like Showmax, Netflix, Prime, Disney and Hulu stealing eyes from TV for years. However, 2020 has had a profound impact on their ability to create content... | |
What is shaping culture? Kindness[Brett Rogers] What kind of world do we want to live in, and what kind of world do we live in? |